The prerogative for pollsters to keep their mix of herbs and spices secret is problematic, particularly as the long-term escalation of the minor party vote makes preference allocations ever more significant.
Good morning, early birds. Yet more bad news for PM Malcolm Turnbull this morning as Newspoll indicates huge losses for his government's two-party preferred in regional Australia. And the Productivity Commission's report into the best way to distribute the GST is set to land. It's the news you need to know, with Max Chalmers.
A great convergence has been under way in the four largest states, eliminating a pattern through the last three elections in which Victoria reigned as Labor's strongest state.
Labor is clinging to a narrow lead as the election nears, while voters support more direct government intervention to protect jobs, this week's Essential Report shows.
Malcolm Turnbull is well regarded by voters in his early days as Prime Minister, but Bill Shorten has also lifted in their eyes, today's Essential Report shows.
Tony Abbott has his work cut out for him trying to chase lost ground in Queensland, South Australia and Victoria.
Voters don't believe Tony Abbott will make it to the next election, and many want him removed forthwith, today's Essential Report polling shows.
Unpopular leaders have a history of winning elections. So why do we bother with the preferred leader poll at all?
Labor is comfortably ahead on a two-party preferred basis, and the latest Newspoll results show support for minor parties blossoming in Western Australia.
Tony Abbott has a negative approval rating for the first time since becoming Prime Minister, and it has a lot to do with his education misstep.