News Corp claim revenue driven by reader "trust" has more than offset the decline in advertising dollars. But there's a hard ceiling on those figures that newspapers can't afford to ignore.
As news becomes a commodity, high-brow newspapers want to sell anything but. Here's how newspapers are turning readers into members.
Obviously crowd funding and philanthropy doesn't pay for everything, with independent journalism website ProPublica announcing it will now accept paid advertisers. Richard Tofel explains how and exactly why they are taking the advertising route.