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Topic: rational level
Victoria’s ambulance services are currently running a new campaign for ambulance subscriptions that’s clearly targeted at young singles. But is it too manipulative? asks market researcher Stephen Downes.

The fear campaign: how to advertise to young people

Victoria’s ambulance services are currently running a new campaign for ambulance subscriptions that’s clearly targeted at young singles. But is it too manipulative? asks market researcher Stephen Downes.

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