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Topic: pr
<em>NPR</em> looks at how a monosyllabic 19-year-old from nowhere Alaska has become one of the most in-demand interview subjects in the US media, and the people working behind-the-scenes to shape and promote his public image.

PODCAST: The rise and rise of Levi Johnston

Journalism

Sep 04, 2009

Despite ideals of hard-nosed investigating and serving the public interest, for many journalists, it's only pragmatic to chase stories they're sure will end up in print, says <b>Tim Burrowes</b>. But are journalists being lazy, or just efficient?

ROI journalism: pragmatism vs. the public interest

Journalism

Sep 04, 2009

As jobs are destroyed in the carnage of the media downturn, countries in need of an image makeover, like Russia and Georgia, are salvaging the spoils, scoring some of the sharpest media minds around to spin their dirty laundry for the Western media.

Journalists cross over to the dark side: PR

Advertising

Sep 01, 2009

Microsoft has been employing PR firms to work full-time on "Google-bashing" and hosts secret strategy sessions known as "screw Google" meetings, as part of a broader campaign to discredit the search giant, inside sources tell <em>Daily Finance</em>.

BUSTED: Microsoft’s secret war on Google

Companies

Aug 31, 2009

Can a writer purify the tarnished image of an airport and render it new for sceptical passengers? Philosopher Alain de Botton will soon find out, writes <b>Binoy Kampmark</b>.

The Botton line from Heathrow’s Terminal 5

Advertising

Aug 26, 2009

1

They may not have figured out a viable pay model yet, but the raging flood of press coverage poured on media-darling Twitter generated the company $48 million in free publicity last month alone, according to a news-monitoring service.

Twitter scores $48m worth of press in a single month

Digital

Jul 21, 2009

China has a new media management strategy: savvy PR! The Uighurs have a counter-strategy: breaking shit.

China learns the Yin and Yang of PR

Journalism

Jul 08, 2009

You can't truly have a runaway business success these days unless your company started out as one guy in a garage, building everything on home-spun smarts and the smell of an oily rag... or at least that's what you have to tell people. <b>Dan Heath</b> explains why.

Corporate creation myths and why we need them

Companies

Jun 24, 2009

Greenpeace in Australia raised their monthly donor prices recently, without properly consulting donors first. <strong>Michel Hogan</strong> examines the delicate trust between businesses and their customers.

War and (Green)peace

Companies

May 12, 2009

Tips and rumours

Politics

Jul 30, 2008

3

Victorian motorists and public transport users are the targets for obscure, patronising and occasionally downright creepy advertising, writes <b>Stephen Downes</b>.

Victorian transport users the victims of AWFUL ad campaigns

News

Jul 23, 2008

2

The media may have presented an overly optimistic view of the benefits of breast cancer drug Herceptin, writes <b>Sally Crossing</b>.

Breast cancer media frenzy anything but helpful

Politics

Jul 15, 2008

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There are 42 articles in pr