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Tennis champ Rafael Nadal (Image: AAP/Mark Evans)

Topspin: the papers flogging Rafa’s sponsors to score an interview

The Age took a stand against PR interviews at the Australian Open over the weekend. Who was happy to play the game?

Inside the spin: how PR agencies handled some of Australia’s biggest controversies

Last week, Crikey took you behind the process those consultants usually take when dealing with personal reputation crises. Today, we have a look at some of Australia's biggest controversies, and how spinners managed them.

New Aussie film <em>Surviving Georgia</em> is, sadly, a true blue howler, says <b>Luke Buckmaster</b>. So why does <em>The Guardian</em> give it four stars? Actually, it was a reader on the <em>Guardian</em>'s website, not the publication itself...

New Aussie film Surviving Georgia’s deceptive marketing manoeuvrings

New Aussie film Surviving Georgia is, sadly, a true blue howler, says Luke Buckmaster. So why does The Guardian give it four stars? Actually, it was a reader on the Guardian's website, not the publication itself...

Here's a note of PR advice from <b>Tim Burrowes</b>: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.

Tracking the PR embarrassment

Here's a note of PR advice from Tim Burrowes: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.

For those who keep their eye on the entertainment press, the celebrity walk off is not an altogether uncommon occurrence. But could the media be fighting back?

No star, no coverage, says News Ltd journo

For those who keep their eye on the entertainment press, the celebrity walk off is not an altogether uncommon occurrence. But could the media be fighting back?

Ah, lobbyists. Ringing mates to get something fixed still has some relevance in NSW but elsewhere in Australia it is nearing its use-by-date, writes <b>Noel Turnbull</b>.

On the road to Canberra

Ah, lobbyists. Ringing mates to get something fixed still has some relevance in NSW but elsewhere in Australia it is nearing its use-by-date, writes Noel Turnbull.

The Productivity Commission is starting what will be the sixth major inquiry into aged-care funding -- a policy area that has become a no-go area because of poor initial communications, writes <b>Noel Turnbull</b>.

Sixth time lucky for aged-care communications

The Productivity Commission is starting what will be the sixth major inquiry into aged-care funding -- a policy area that has become a no-go area because of poor initial communications, writes Noel Turnbull.

While there are many big policy things going wrong for Kevin Rudd and Tony Abbott, one of their current elementary mistakes is not "framing" them properly, writes <b>Noel Turnbull</b>.

Rudd, Abbott searching for PR’s holy grail

While there are many big policy things going wrong for Kevin Rudd and Tony Abbott, one of their current elementary mistakes is not "framing" them properly, writes Noel Turnbull.

Despite technological innovations, PR hasn't actually changed much over the past few hundred years, writes <b>Noel Turnbull</b>: it’s all still about changing the way people think and behave.

PR goes social media

Despite technological innovations, PR hasn't actually changed much over the past few hundred years, writes Noel Turnbull: it’s all still about changing the way people think and behave.

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