Pollsters now face a serious challenge in restoring their credibility, and there is no indication this can be accomplished with existing methods.
Polling by news organisations -- a la the worm or a Herald Sun political poll -- tells us absolutely nothing about an issue. Why must we renounce nuanced problems down to a yes/no answer? asks Scott Bridges.
The media loves when pollsters ask "best party/leader to manage" questions, but, as Possum Comitatus explains (via graphs and words like "Coefficient Value"), they don't actually tell us anything.
The latest Newspoll looks to be a more historically consistent result with all the metrics now back in lockstep, says Possum Comitatus. And while Rudd's satisfaction has been down, a complimentary boost to Turnbull hasn’t eventuated.
The eagerly awaited Newspoll results are in: Labor bouncing from last fortnight's 52-48 quirk to 56-44. Meanwhile, the latest Essential report has lurched from 59-41 to 55-45, the lowest lead for Labor so far.
The Greens recently commissioned a Galaxy poll on public opinion to the Government's ETS and, surprise surprise says Andrew Norton: it found Australians want a more ambitious emissions target.
What would you do if you ran a polling organisation that produced a result that was almost certainly an outlier? Would you publish? asks Possum. In some cases *cough*, pollsters are damned if they do, damned if they don't.
The Australian appears to have decided to not publish the results of an opinion poll on voting intention in the wake of last week's outlier that had Malcolm Turnbull gaining ground on Kevin Rudd.