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Topic: marketing
The rise of the fully sponsored TV show

The rise of the fully sponsored TV show

Brands are paying for more and more full-length TV programming. Will this native advertising edge its way into primetime slots?

The tyranny of optimism at Junkee’s ‘un-conference’

The tyranny of optimism at Junkee’s ‘un-conference’

There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.

British Colonial Co is a bad marketing exercise, not ‘gross racism’

British Colonial Co is a bad marketing exercise, not ‘gross racism’

The “market” has voted and decided that British Colonial Co should have secured some better branding advice before popping its pith helmet on.

Golden marketing ploy: Streets having a gay old time at media’s expense?

Golden marketing ploy: Streets having a gay old time at media’s expense?

An individual fan has convinced behemoth Unilever to create a new product just for him! Sound too good to be true? We have the inside scoop.

Obama changes the conversation on climate change

Obama changes the conversation on climate change

Barack Obama is framing the need to act on carbon pollution as being about human health -- preventing asthma, heart attacks etc. Might that work here?

Jane Caro, the message medium: Abbott’s wink a poke in the eye

Jane Caro, the message medium: Abbott’s wink a poke in the eye

Tony Abbott's spin doctors have their work cut out for him as they try to defuse the damage done by his left eye.

Tips and rumours

Tips and rumours

Clive's plane mystery deepens ... how to stop telemarketers ... God enters Tas election campaign, but on which side? ...

Richard Farmer’s chunky bits

Richard Farmer’s chunky bits

Stock markets might be booming in the USA but the great recession lingers on when measured by unemployment.

The Mayan sales: cashing in on the end of the world

The Mayan sales: cashing in on the end of the world

Everything must go -- including the world. Businesses are cashing in on the Mayan apocalypse with branded sales -- and money back if the world really does end. Patrick Stafford reports.

Google, Facebook the giants of Australian online media

Google, Facebook the giants of Australian online media

In a worrying trend for mainstream media, Australians are turning away from traditional news sources in their search for information. Facebook leads the pack.