The Morrison government has big plans to channel huge amounts of money to News Corp.
The much more lucrative and insidious monopoly is what the internet behemoth makes from selling to its advertisers: you.
This is an issue that goes to the heart of the worldwide tech wars: how do you stop big tech companies positioning themselves as gatekeepers?
Not happy, Jan? How the shift to online has changed the economics of advertising.
Big tech and old media have hunkered down for a fight. Will we see fireworks, or will the whole thing just blow over?
News that Facebook was threatening to cut off Australians from sharing news on its platform spread like wildfire — just like it wanted.
Facebook is playing hardball with Australia after the ACCC proposed making tech giants pay news organisations.
The government's plan to rectify the power imbalance between news publishers and big tech makes no sense. But then again, we shouldn't be surprised.