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Topic: generation X
Razer: how the fogies sold Millennials a lie, then sold them out

Razer: how the fogies sold Millennials a lie, then sold them out

Last week, Helen Razer accepted an invitation to a Millennial Marketing conference in Melbourne’s Federation Square and, no, she doesn’t know how her name got on their list, either.

From free love to narcissism

From free love to narcissism

It's forty years since Woodstock and the Summer of Love of '69. It’s little wonder that Gen Xers and Gen Ys take a jaundiced view of Woodstock nostalgia.

Gen X Reserve Banker: we’re “screwed” by Baby Boomers and Gen Y

Gen X Reserve Banker: we’re “screwed” by Baby Boomers and Gen Y

Gen X Reserve Banker Guy Debelle calls his fellow Xers "that generation which is unfortunately screwed" by both Baby Boomers (whose debt they're paying), and Gen Y (who'll cut their pensions).

My dad writes the jingle, that makes the cordial ad, that I like best

My dad writes the jingle, that makes the cordial ad, that I like best

One surefire way to whip up a storm of nostalgia is not to play a song, or show a clip from a classic movie, but to recall a slogan or jingle from an advertising campaign.