Last week, Helen Razer accepted an invitation to a Millennial Marketing conference in Melbourne’s Federation Square and, no, she doesn’t know how her name got on their list, either.
It's forty years since Woodstock and the Summer of Love of '69. It’s little wonder that Gen Xers and Gen Ys take a jaundiced view of Woodstock nostalgia.
Gen X Reserve Banker Guy Debelle calls his fellow Xers "that generation which is unfortunately screwed" by both Baby Boomers (whose debt they're paying), and Gen Y (who'll cut their pensions).
One surefire way to whip up a storm of nostalgia is not to play a song, or show a clip from a classic movie, but to recall a slogan or jingle from an advertising campaign.