What the Liberals clearly needed in Wentworth was a locally well-connected woman. Instead, they got a bloke from out of town.
The campaign to discredit Tony Abbott in the eyes of women will continue, after what Labor insiders say was a bungled attempt to rally the female vote around Julia Gillard.
The Prime Minister invited editors of female-skewing websites to Christmas drinks at Kirribilli House. Women's Agenda editor Angela Priestley was happy to be part of the communications strategy.
Barack Obama won 55% of the female vote, meaning it was women who decided this year's presidential election. Politicians who refuse to take women's concerns and freedoms seriously are now on notice.
Male and female voters differ sharply over Julia Gillard and Tony Abbott on gender issues. Women say the Prime Minister is more committed to their issues -- but they won't vote for her.
Labor will hammer Tony Abbott's aggression in order to exploit his poor standing with voters.
Tony Abbott is frequently criticised for not connecting with female voters. But while Julia Gillard has made that connection, the sisterhood are coming to realise that she isn't talking about or acting on issues unique to women's lives, says Tracey Spicer.