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Topic: EMMA
Covering Melbourne … the most-read newspaper … Telcos pulled into line …

Covering Melbourne … the most-read newspaper … Telcos pulled into line …

The story yesterday of the car attack in Melbourne's city, apart from some ill-placed advertising and some bad takes online, was as good as can be expected.

Everyone’s a winner, baby: readership figures universally good (if you know where to look)

Everyone’s a winner, baby: readership figures universally good (if you know where to look)

Every paper in Australia seems to be doing great. At least that's how they seem to present the figures.

Why today’s higher readership figures won’t save newspapers

Why today’s higher readership figures won’t save newspapers

The latest figures show a 7% rise in digital readership for Australia's newspapers. But it's a metric ultimately irrelevant to advertisers.