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Topic: brands
(Image: AAP/Joel Carrett)

Will Woolworths’ ALH pokies scandal hurt its ‘fresh food’ brand?

Business

Feb 18, 2019

2

Health experts have lined up to pillory the KFC Double Down for encouraging irresponsible eating. But it also marks the latest in a string of ads that try to appeal to masculinity.

Manly men and their testosterone burgers

Advertising

Apr 01, 2011

11

How do companies capture that elusive "cool" factor? Entrepreneurs and experts explain what separates the dorks from the dudes: personality, popularity, price competitiveness, problem solving and powerful friends.

What makes a company “cool”?

Companies

May 05, 2010

Naomi Klein's anti-brand manifesto <em>No Logo</em> became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers.

How corporate America cashed in on Naomi Klein’s No Logo

Advertising

Apr 30, 2010

BrandZ has released its annual list of the 100 most valuable brand names in the world, with Google, IBM and Apple all holding on to the top three spots. Check out the full list <a href="http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2010_BrandZ_Top100_Report.sflb.ashx">here</a> [PDF].

The most valuable brands in the world

Companies

Apr 29, 2010

It's not easy to come up with a snappy business name which isn't already in use, has an available website domain, conveys essential info and is easily spelt. <b>Bruce Buschel</b> recalls his seafood restaurant naming drama.

Sticky, catchy, different: playing the brand name game

Companies

Apr 12, 2010

Who will be the Apples, Nikes and Cokes 80 years from now? Media writer <b>Simon Dumenco</b> takes a stab: a successor to Twitter named after teen popstar <a href="http://en.wikipedia.org/wiki/Justin_Bieber">Justin Bieber</a>, a McDonald's-Disney hybrid, and, of course, Google, which owns everything.

The biggest brands of 2090

Advertising

Mar 30, 2010

<em>Brand Finance</em> has released its annual list of the most powerful brands on the planet. Walmart comes in at number one, but Google has knocked off Coke for the number two spot, whilst Woolies, Telstra and Australia's Big Four all make the cut, too.

The 500 most powerful brands in the world

Advertising

Feb 19, 2010

Why do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says <b>Trent Hamm</b>.

Why I like Toyota more than Porsche

Economy

Dec 08, 2009

Japan's favourite feline, Hello Kitty, is celebrating her 35th birthday. The <em>LA Times</em> looks at how one cool cat went from a cute Japanese decal to a global phenom, complete with a theme park, TV series and restaurant.

How Hello Kitty got her paws all over the world

Companies

Nov 02, 2009

A graphic designer offers a behind-the-scenes look at how a professionally designed logo is created, from the client's brief to the unveiling

How a logo is created: from go to ‘woah!’

Advertising

Nov 02, 2009

The 2009 Brand Asset Valuator study reveals Australia's most popular brand names -- which this year include Google, Nokia and Vegemite -- but far <em>more</em> interesting are the brands we like the least, which include <em>Grazia</em> magazine and Aurora Coffee.

Australia’s most hated brands

Advertising

Oct 30, 2009

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There are 26 articles in brands