With a company that specialises in boxes, a CD store, and a baking brand ranking higher than Football Federation Australia, this year's list is a real Thermomixed bag.
When it came to covering the most important change in our income tax system for decades, the media focused on political trivia at the expense of hard analysis.
The parlous state of economic debate in Australia is demonstrated by the lack of interest, or informed analysis, of the Prime Minister's major speech on economic reform.
Wealthy retirees are evidently feeling empowered to demand that the economic interests of the rest of Australia be further put aside to serve them.
Neoliberals are furious the Reserve Bank wants to stimulate the economy rather than enacting a purge that will inflict pain on workers and households.
The Australian Financial Review thinks that its annual Rich List celebrates Australia's 'opportunity society'. In reality it is contemptuous of the struggles of regular Australians.
Australia's business elite remains convinced all it needs to do to restore community trust is offer a better "narrative". It's a view only the deeply delusional and out of touch could possibly hold.
The latest scare campaign against industry super funds is the fantasy that trade unions will start calling the shots for big business.
Based on its recent performance under Peter Costello, the Future Fund shouldn't be allowed anywhere near super. So why is a publication controlled by Peter Costello's company spruiking the idea?