News Corp's newly released circulation numbers reveal that digital subscriptions are working hard to prop up print sales.
News Corp's decision to stop reporting its print figures to the Audited Media Association of Australia is a political decision that lacks transparency.
Fairfax's paywalls are more porous, and more expensive to unlock. But its two metro dailies are streaking ahead of News Corp when it comes to digital subscribers.
The latest metropolitan newspaper circulation figures provide the newbie CEOs at News Ltd and especially Fairfax Media with their biggest and most important tests.
Front page of the Day ... ABC announces "milestone" changes to auditing rules for newspaper sales ... Australian media boss Ross Dunkley free after conviction in Burma ...
News Ltd is the big loser from the slump in newspaper sales in 2010, casting doubt on the continuing presence of some senior editors and executives at Rupert Murdoch's Australian empire.
The Age of getting smaller and smaller ... pressure mounts on the Audit Bureau of Circulations ... the Tocumwal "experience" ... Google has cash for new media innovators ...
The circulation of the nation's biggest selling tabloid, News Limited's the Herald Sun, is artificially inflated by up to 100,000 copies per day, according to the paper's former editor-in-chief Bruce Guthrie. Its one of many revelations on the newspaper industry in Guthrie's tell-all Man Bites Murdoch.
It's the perennial question for publishers and advertisers; which is more important: circulation -- the number of copies of your publication being sent out into the wilderness -- or readership -- the number of people actually reading it? Audit Bureau chief Gordon Towell weighs in.