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Topic: advertising
Are sponsored ‘influencer’ ads the new cash-for-comment?

Are sponsored ‘influencer’ ads the new cash-for-comment?

The rise of Instagram "influencers" poses new problems for advertising regulators.

In political advertising, the Liberals have always looked after their mates

In political advertising, the Liberals have always looked after their mates

Using taxpayer money to fund ads doesn't just benefit politicians — it's money in the bank for their friends in the media.

Reading between the lines on Facebook’s privacy doublespeak

Reading between the lines on Facebook’s privacy doublespeak

As Mark Zuckerberg starts talking about the importance of "privacy", it's important to note his definition might be different from yours.

Nine’s papers make money giving baby boomers what they want

Nine’s papers make money giving baby boomers what they want

Nine has reported increased revenue and lower costs, but a look at the papers suggests that this is through significantly narrowing their focus.

Advertising is facing a historic shift; can Australian media keep up?

Advertising is facing a historic shift; can Australian media keep up?

It's time to find new ways for advertising to support the discovery of independent news.

Taxonomy of takes: Gillette edition

Taxonomy of takes: Gillette edition

Was the razor company's new ad "brave new ground in advertising" or part of a "war on masculinity [that] disarms us from the inside"? Every conceivable take has now been taken.

Shaving ad bristles with the reality of men’s lives

Shaving ad bristles with the reality of men’s lives

Gillette's campaign meshes with the current view of fighting misogyny: that men should turn their friendships into self-surveilling machines.

All perspiration, little inspiration in ACCC’s take on journalism

All perspiration, little inspiration in ACCC’s take on journalism

The competition regulator has started from first principles to consider journalism, its social benefits and threats to its business model. But it doesn't get very far with solutions.

Why old media is upset over ACCC action on digital privacy

Why old media is upset over ACCC action on digital privacy

The ACCC is trying to get to grips with how to regulate Google and Facebook. You'd think that would be good news to the groups currently being dominated...

‘Too powerful for TV’ Volkswagen ad breaches advertising code

‘Too powerful for TV’ Volkswagen ad breaches advertising code

The depiction of a ute overtaking a road train was beyond the pale according to the Advertising Standards Board.