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Topic: advertising
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Here’s the medium Google actually killed — and it’s not the one all the fuss is about

Not happy, Jan? How the shift to online has changed the economics of advertising.

Victorian Premier Daniel Andrews (Image: AAP/James Ross)

Face masks are big news, but for news.com.au they’re also a money spinner

Just hours after the Victorian government announced its new face mask rule, news.com.au appeared to be ready to make some money off it.

Facebook CEO Mark Zuckerberg. (Image: AP)

Are Facebook and Google reaching the limits of their power?

Facebook is caught between the dollars of its advertisers today and its eagerness to avoid regulation tomorrow.

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Australia’s media is dying before our eyes

The virus crisis has dramatically accelerated the decline of Australia's major media companies, and the recurring problem of the industry — too much debt — is again threatening to destroy companies, this time for good.

(Image: Getty/wavebreakmedia)

Stay-at-home boomers threaten to kill off print advertising

COVID-19 is hurrying along the inevitable death of print news.

The gradual — then sudden — decline of legacy media

It's been 25 years since major media companies started pivoting to digital. Why aren't they there yet?

Prime Media CEO Ian Audsley (Image: AAP/Lukas Coch)

Media decline leaves franking credits stranded

The decline of regional media has been so rapid that one company will be left unable to use its biggest asset.

Seven West Media chairman Kerry Stokes (AAP/Mick Tsikas)

Storm clouds ahead for legacy media as ad revenues tumble

Recent results from Australia's major legacy media companies show that the future won't be pretty unless ad revenues can be turned around.

(Image: AAP/Lukas Coch)

Morrison’s economic mire snares retailers and media alike

The stagnation inflicted by Scott Morrison on the economy has gripped retail and is now engulfing the media sector.

<em>Betoota Advocate</em> editors Charles Single and Archer Hamilton (Image: <em>The Betoota Advocate</em>/Facebook)

Betoota’s ‘bread and butter’: unlabelled sponsored posts

The Betoota Advocate loves to take the piss out of influencers, but it's also happy to take part in the sponsored content game.

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