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Topic: advertising campaigns
Many Australians do not believe the scientists on climate change. We've asked some of the country's brightest advertising brains how to sell the message to a sceptical public.

From the brains behind Rhonda and Kevin07, how to sell climate change

Many Australians do not believe the scientists on climate change. We've asked some of the country's brightest advertising brains how to sell the message to a sceptical public.

Forget the fans, Australia's 4-0 loss to Germany was more devastating for Australian marketers who have committed millions to World Cup 2010 sponsorships. Marketing guru <b>Stephen H Downes</b> reports.

Why Ghana is a must win for the Socceroos (and their sponsors)

Forget the fans, Australia's 4-0 loss to Germany was more devastating for Australian marketers who have committed millions to World Cup 2010 sponsorships. Marketing guru Stephen H Downes reports.

Australia is trying to make over its image with the new <a href="http://www.australiaunlimited.com.au/">Australia Unlimited</a> campaign. But has it replaced beaches and bogans with boring?

Can Australia ditch its bogan image?

Australia is trying to make over its image with the new Australia Unlimited campaign. But has it replaced beaches and bogans with boring?

The ad breaks of America's Super Bowl are almost a show in and of themselves, with the country's biggest brands and companies shelling out millions to create the funniest, catchiest, most impressive ads. The <em>NYT</em> blogs the best of this year's batch.

The best of the Super Bowl commercials

The ad breaks of America's Super Bowl are almost a show in and of themselves, with the country's biggest brands and companies shelling out millions to create the funniest, catchiest, most impressive ads. The NYT blogs the best of this year's batch.

Today's ads for Apple products are invariably sleek, trendy and oozing with cool. But that hasn't always been the case. Check out this great gallery of vintage Apple ads from the days before dancing silhouettes and Justin Long.

PHOTO GALLERY: Vintage Apple ads

Today's ads for Apple products are invariably sleek, trendy and oozing with cool. But that hasn't always been the case. Check out this great gallery of vintage Apple ads from the days before dancing silhouettes and Justin Long.

A new ad for Toyota featuring a girl's father and boyfriend having an innuendo-laden conversation about taking her virginity with lines like "I'll have her on her back by 11" and "She can take a good pounding" is causing a bit of a stir online. Toyota says it's "funny".

Toyota’s new ad: sexist and incestuous?

A new ad for Toyota featuring a girl's father and boyfriend having an innuendo-laden conversation about taking her virginity with lines like "I'll have her on her back by 11" and "She can take a good pounding" is causing a bit of a stir online. Toyota says it's "funny".

Despite the ban on direct-to-consumer advertising of prescription medicines, drug companies have plenty of sneaky tricks up their lab-coat sleeves to keep their products in the public eye, writes <b>Dr Agnes Vitry</b>.

Why the ban on prescription medicine ads is a joke

Despite the ban on direct-to-consumer advertising of prescription medicines, drug companies have plenty of sneaky tricks up their lab-coat sleeves to keep their products in the public eye, writes Dr Agnes Vitry.

Ads for breast cancer awareness and fundraising have become pretty provocative in recent years. Are these sexy campaigns necessary to grab our cynical attention, or undermining the whole cause?

Are breast cancer ads getting too tit-illating?

Ads for breast cancer awareness and fundraising have become pretty provocative in recent years. Are these sexy campaigns necessary to grab our cynical attention, or undermining the whole cause?

AIDS is a mass murderer (NSFW)

A risque new German AIDS-awareness campaign features graphic footage Adolph Hitler mid-coitus to deliver the message: “AIDS is a mass murderer”. WARNING: Not safe for work. [youtube]http://www.youtube.com/watch?v=3fkuwK0ERfI[/youtube]

A risque new German AIDS awareness campaign features graphic images -- <a href="http://www.crikey.com.au/2009/09/07/aids-is-a-mass-murderer-nsfw/">and footage</a> -- of Joseph Stalin, Saddam Hussein and Adolph Hitler mid-coitus, with the slogan "AIDS is a mass murderer". Too far or necessarily shocking?

Sex with Hitler: just say no

A risque new German AIDS awareness campaign features graphic images -- and footage -- of Joseph Stalin, Saddam Hussein and Adolph Hitler mid-coitus, with the slogan "AIDS is a mass murderer". Too far or necessarily shocking?

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