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The Power Index

Election deciders: the media

Election deciders: the media

Not even the mighty News Corp tabloids can make the public care deeply about this election.

Election deciders: the spinners

Election deciders: the spinners

Who are the faceless men who set the party's messaging each day?

Election deciders: corporate lobbyists

Election deciders: corporate lobbyists

Not all corporate campaigns against political parties happen on TV. Some go under the radar, and can be even more effective.

Election deciders: trade unions

Election deciders: trade unions

How do does the trade union movement flex its muscle during elections?

Election deciders: the fixers

Election deciders: the fixers

Chiefs of staff walk a fine line. They need to be prominent enough to help their party's message, without becoming the party's message.

Election deciders: the moneybags

Election deciders: the moneybags

Investment vehicles, unions and key industries help finance the parties' federal election campaigns. But there's one donor who dwarfs all of them.

Election deciders: meet the pollsters

Election deciders: meet the pollsters

In the first of a series on those players behind the scenes who will sway the election, Crikey journalists Myriam Robin and Josh Taylor profile the pollsters.

The Power Index: election deciders, campaign directors #1

The Power Index: election deciders, campaign directors #1

Crikey has been counting down the most powerful people in the fight for the 2013 federal election. Here's our number one: the campaign directors. Who are these people, and what tack are they taking in 2013?

The Power Index: election deciders, the fixers at #2

The Power Index: election deciders, the fixers at #2

Our top pollies' chiefs of staff Ben Hubbard and Peta Credlin are invaluable to their respective leaders, sending their troops into battle, calming hot tempers and negotiating back-room deals. The Power Index finds out what makes these political powerbrokers tick.

The Power Index: election deciders, the spinners at #3

The Power Index: election deciders, the spinners at #3

The election is roughly 100 days away, and the parties' spinners are fired up -- planting stories, shilling images, shaping the message and the nightly news. These wily party types massage the message and try to get their candidate's face on TV -- for all the right reasons. But do Gillard and Abbott have the best spinners in place?