Not even the mighty News Corp tabloids can make the public care deeply about this election.
How do does the trade union movement flex its muscle during elections?
Chiefs of staff walk a fine line. They need to be prominent enough to help their party's message, without becoming the party's message.
Investment vehicles, unions and key industries help finance the parties' federal election campaigns. But there's one donor who dwarfs all of them.
Crikey has been counting down the most powerful people in the fight for the 2013 federal election. Here's our number one: the campaign directors. Who are these people, and what tack are they taking in 2013?
Our top pollies' chiefs of staff Ben Hubbard and Peta Credlin are invaluable to their respective leaders, sending their troops into battle, calming hot tempers and negotiating back-room deals. The Power Index finds out what makes these political powerbrokers tick.
The election is roughly 100 days away, and the parties' spinners are fired up -- planting stories, shilling images, shaping the message and the nightly news. These wily party types massage the message and try to get their candidate's face on TV -- for all the right reasons. But do Gillard and Abbott have the best spinners in place?