December 14, 2017 13
Consumers are where nationalism is made, not in the ranks of enormous food brands.
December 23, 2016 3
Crikey has tracked down the sender of the Vegemite.
December 23, 2016 2
Run Safe Schools ... Tim Worner is going nowhere ... halal Christmas present ...
May 25, 2011 6
When the Wall Street Journal starts worrying about how to keep Europe's debt crisis from spiraling out of control the rest of us should be at least a little uneasy.
January 22, 2010
We assume national symbols are owned by the nation. But not when they've been plastered across products to sell them off to patriotic consumers, writes Richard White and Melissa Harper.
October 30, 2009
The 2009 Brand Asset Valuator study reveals Australia's most popular brand names -- which this year include Google, Nokia and Vegemite -- but far more interesting are the brands we like the least, which include Grazia magazine and Aurora Coffee.
October 7, 2009
After the short but dramatic iSnack 2.0 saga, Kraft's new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.
October 5, 2009 8
Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV's Tony Richardson investigates.
September 30, 2009
How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft's unique corporate structure, where regional autonomy rules.
September 30, 2009
Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.