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Vegemite iSnack 2.0

Vegemite iSnack 2.0

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Tips and rumours: No Christmas spirit in the public service

Tips and rumours: No Christmas spirit in the public service

CrikeyJan 11, 2010

Which was the tight-arsed government department that docked everyone's pay (or forced them to make up the time!) because of some employees leaving five minutes early on Christmas Eve?

The 2009 Crikey Arsehat Awards

The 2009 Crikey Arsehat Awards

CrikeyDec 23, 200912 Comments

From Vegemite's iSnack 2.0 to Andrew Bolt to the overuse of the phrase "A great big tax", Crikey readers vote on the biggest Arsehats of 2009.

The Vegemite votes are in: it's

The Vegemite votes are in: it's "Cheesybite"

CrikeyOct 7, 2009

After the short but dramatic iSnack 2.0 saga, Kraft's new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.

Is iSnack 2.0 a marketing success?

Is iSnack 2.0 a marketing success?

by Tactical TV's Tony RichardsonOct 5, 20098 Comments

Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV's Tony Richardson investigates.

Bushy Barnaby gets a boost

John ChalmersOct 1, 2009

Barnaby Joyce rolls himself up the list this week, with deep musings on emissions trading, the PM's salary and, of course, those pampered asylum seekers.

What's cooking in the Kraft kitchen?

What's cooking in the Kraft kitchen?

CrikeySep 30, 2009

How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft's unique corporate structure, where regional autonomy rules.

Kraft caves, will create Vegemite 2.0.1

CrikeySep 30, 2009

Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.

Hitler finds out about iSnack 2.0

CrikeySep 29, 20091 Comment

Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. "Forgive me ... it's just that I like Vegemite".

Why Kraft gives Vegemite a bad name

Why Kraft gives Vegemite a bad name

CrikeySep 29, 2009

Australians can't stop talking about how bad the name "Vegemite iSnack 2.0" is. And that's exactly what Kraft wants, says Willem Reyners Tay.

Vegemite's new name unites the internet in contempt

Vegemite's new name unites the internet in contempt

Ruth BSep 28, 200945 Comments

Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.