Topic archives: Public Relations

NBN Co hires more PR than almost the PM’s entire office

December 6, 2016

The number of spinners employed by NBN Co has skyrocketed under the Coalition.

Seeing double: <em>Herald Sun</em> publishes a press release

Seeing double: Herald Sun publishes a press release

August 11, 2016

Who needs journalists when you can just run press releases word-for-word? Not the Herald Sun.

Who needs photojournalists? <em>Oz</em> lets PM supply his own picture

Who needs photojournalists? Oz lets PM supply his own picture

July 17, 2015 10

Tony Abbott was looking very prime ministerial with all them soldiers, don't you think?

Breaking: PR hacks enjoy own party

Breaking: PR hacks enjoy own party

April 13, 2015 5

The Age's society pages have covered a party thrown by a shoe company -- and exclusively quoted people who work either for the company or for the PR company that put it on ...

Crikey 15: Toby Ralph’s notes from the digital disruption

Crikey 15: Toby Ralph’s notes from the digital disruption

February 17, 2015

Crikey has asked spinners, pollies, journos and others about the shifting media landscape over the past 15 years. What's good, what's changed and what's next? In this, the first in our ongoing Digital Disruptions series, we talk to veteran spinner Toby Ralph.

‘Condemn or be condemned’: the optics of responding to jihad

‘Condemn or be condemned’: the optics of responding to jihad

August 13, 2014

When it comes to acts of Islamic terrorism, Muslim community leaders feel they have no choice but to wade into a debate that has little to do with them.

Minerals Council raked over the coals for troubled PR campaign

Minerals Council raked over the coals for troubled PR campaign

April 16, 2014 14

The Minerals Council has a new pro-coal PR campaign, but it seems to be a flop. We factcheck "Australians for Coal".

More science, less PR in climate change message

April 14, 2014 2

Crikey readers talk unemployment and why PR flacks should not be the ones selling climate change.

Time for a brown ribbon? Data reveals the truth on cancer deaths

Time for a brown ribbon? Data reveals the truth on cancer deaths

March 28, 2014 10

Can you name the two cancers which kill the most Australians? You'll probably get it wrong. Here's the truth about cancer deaths -- and the the types of disease we should be really worried about.

Media bin day: how to hide a bad story in a 24-hour spin cycle

Media bin day: how to hide a bad story in a 24-hour spin cycle

February 12, 2014 1

On a day with plenty of news, David Jones announced an ugly board shake-up. Does burying bad news still work? The country's top spinners had differing opinions speaking to Crikey.