Topic archives: Public Relations

NBN Co hires more PR than almost the PM’s entire office

December 6, 2016

The number of spinners employed by NBN Co has skyrocketed under the Coalition.

Seeing double: <em>Herald Sun</em> publishes a press release

Seeing double: Herald Sun publishes a press release

August 11, 2016

Who needs journalists when you can just run press releases word-for-word? Not the Herald Sun.

Who needs photojournalists? <em>Oz</em> lets PM supply his own picture

Who needs photojournalists? Oz lets PM supply his own picture

July 17, 2015 10

Tony Abbott was looking very prime ministerial with all them soldiers, don't you think?

Breaking: PR hacks enjoy own party

Breaking: PR hacks enjoy own party

April 13, 2015 5

The Age's society pages have covered a party thrown by a shoe company -- and exclusively quoted people who work either for the company or for the PR company that put it on ...

Crikey 15: Toby Ralph’s notes from the digital disruption

Crikey 15: Toby Ralph’s notes from the digital disruption

February 17, 2015

Crikey has asked spinners, pollies, journos and others about the shifting media landscape over the past 15 years. What's good, what's changed and what's next? In this, the first in our ongoing Digital Disruptions series, we talk to veteran spinner Toby Ralph.

‘Condemn or be condemned’: the optics of responding to jihad

‘Condemn or be condemned’: the optics of responding to jihad

August 13, 2014

When it comes to acts of Islamic terrorism, Muslim community leaders feel they have no choice but to wade into a debate that has little to do with them.

Minerals Council raked over the coals for troubled PR campaign

Minerals Council raked over the coals for troubled PR campaign

April 16, 2014 14

The Minerals Council has a new pro-coal PR campaign, but it seems to be a flop. We factcheck "Australians for Coal".

More science, less PR in climate change message

April 14, 2014 2

Crikey readers talk unemployment and why PR flacks should not be the ones selling climate change.

Time for a brown ribbon? Data reveals the truth on cancer deaths

Time for a brown ribbon? Data reveals the truth on cancer deaths

March 28, 2014 10

Can you name the two cancers which kill the most Australians? You'll probably get it wrong. Here's the truth about cancer deaths -- and the the types of disease we should be really worried about.

Media bin day: how to hide a bad story in a 24-hour spin cycle

Media bin day: how to hide a bad story in a 24-hour spin cycle

February 12, 2014 1

On a day with plenty of news, David Jones announced an ugly board shake-up. Does burying bad news still work? The country's top spinners had differing opinions speaking to Crikey.

Drama and competing accusations at PR peak body

Drama and competing accusations at PR peak body

February 11, 2014 1

The Public Relations Institute of Australia has elected a new president, and on the surface all appears calm. But InDaily journalist Liam Mannix says behind the scenes the picture is muddier.

PR machine: when Anwar Ibrahim won over Adelaide

PR machine: when Anwar Ibrahim won over Adelaide

October 21, 2013

Anwar Ibrahim’s visit to Adelaide last weekend was an expert exercise in campaign politics, and showed that Malaysians in Australia want political debate as much as they want education. Academic Dr Amrita Malhi was there.

The McTernan curse: when the spin doctor becomes the story

The McTernan curse: when the spin doctor becomes the story

June 25, 2013 23

The Prime Minister's chief spin doctor is in the news again. But the experts say John McTernan should not be seen or heard.

Divine spin: inside the Church PR machine — and why Pell must go

Divine spin: inside the Church PR machine — and why Pell must go

June 21, 2013 29

With a royal commission into child sex abuse starting work, the Catholic Church faces a tough task in PR and communications. Experts agree the Church has not handled the challenge well -- but is a seachange taking place?

<em>The Age</em> and <em>SMH’s</em> latest byline: Vladimir Putin?

The Age and SMH’s latest byline: Vladimir Putin?

June 17, 2013 3

Why are stories sponsored by the Russian government running in supplements in Fairfax newspapers? Melbourne freelance journalist Sasha Petrova, who speaks Russian, asks some questions.

Come in Spinner: the worst PR disasters of 2012 — or were they?

Come in Spinner: the worst PR disasters of 2012 — or were they?

January 18, 2013 2

What were the 10 worst public relations disasters of 2012? Well, it depends on what you classify as PR -- and how the company/person/show is faring publicly once the scandal has died down.

Where are they now: losses at News, Fairfax are PR’s gain

December 19, 2012 2

Where have all the journalists who left News Limited and Fairfax this year gone? Crikey tracked them down to find out -- and it's something of a PR bonanza.

Come in spinner: the dangers of journalistic innumeracy

Come in spinner: the dangers of journalistic innumeracy

November 8, 2012 7

The media’s inability to grasp the hard numbers and complex reports is good news for PR companies. Just not for society's greater understanding of issues.

Come in Spinner: the perpendicular pronoun in business and politics

October 12, 2012

The lengths that politicians and business leaders will go to convey leadership and responsibility can mean some very irritating language choices, writes Noel Turnbull.

Greenwash: tackling banks, brewers on their clean green spin

Greenwash: tackling banks, brewers on their clean green spin

October 8, 2012 2

Environmental writer Graham Readfearn tackles some Australian companies on their enviro-friendly spin -- and finds the reality doesn't always match the rhetoric.