Noel TurnbullJan 18, 20132 Comments
What were the 10 worst public relations disasters of 2012? Well, it depends on what you classify as PR -- and how the company/person/show is faring publicly once the scandal has died down.
CrikeyDec 18, 2009
CrikeySep 30, 2009
Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
Ruth BSep 28, 200945 Comments
Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.