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PR disaster

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Come in Spinner: the worst PR disasters of 2012 -- or were they?

Come in Spinner: the worst PR disasters of 2012 -- or were they?

Noel TurnbullJan 18, 20132 Comments

What were the 10 worst public relations disasters of 2012? Well, it depends on what you classify as PR -- and how the company/person/show is faring publicly once the scandal has died down.

The biggest PR blunders of the year

CrikeyDec 18, 2009

A US PR company has compiled a list of the biggest PR cock-ups for 2009, including the boy scout spork, Domino's Pizza YoutTube grossout and, of course, Kanye.

Kraft caves, will create Vegemite 2.0.1

CrikeySep 30, 2009

Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.

Vegemite's new name unites the internet in contempt

Vegemite's new name unites the internet in contempt

Ruth BSep 28, 200945 Comments

Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.

Domino's Pizza posts apology video

CrikeyApr 17, 2009

Domino's Pizza have created an online video of their own after a clip of two employees defiling food went viral and caused a PR disaster.

https://www.crikey.com.au/2009/04/17/dominos-pizza-posts-apology-video/ == https://www.crikey.com.au/free-trial/==https://www.crikey.com.au/subscribe/

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