January 18, 2013 2
What were the 10 worst public relations disasters of 2012? Well, it depends on what you classify as PR -- and how the company/person/show is faring publicly once the scandal has died down.
December 18, 2009
September 30, 2009
Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
September 28, 2009 45
Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.
April 17, 2009
Domino's Pizza have created an online video of their own after a clip of two employees defiling food went viral and caused a PR disaster.