nomenclature
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Vegemite's new name unites the internet in contempt
Ruth BSep 28, 200945 Comments
Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.
What's in a name? Money, say universities
CrikeySep 9, 2009
By changing a course name from “German Literature of the High Middle Ages’’ to “Knights, Castles, and Dragons’’, Boston College nearly tripled enrollment. Catchy course names are becoming an important business strategy for unis.
Get of a whiff of perfume names that stink
CrikeySep 9, 2009
Most companies realise the importance of a name and branding, but every so often some odd ones slip through the cracks. Here's a list of the 12 worst perfume names, including 'Insolence'. Mmmm, the smell of rudeness!