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Tag archives: nomenclature

Vegemite’s new name unites the internet in contempt

Vegemite’s new name unites the internet in contempt

Ruth B September 28, 2009 45 Comments

Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.

What’s in a name? Money, say universities

What’s in a name? Money, say universities

Crikey September 9, 2009

By changing a course name from “German Literature of the High Middle Ages’’ to “Knights, Castles, and Dragons’’, Boston College nearly tripled enrollment. Catchy course names are becoming an important business strategy for unis.

Get of a whiff of perfume names that stink

Crikey September 9, 2009

Most companies realise the importance of a name and branding, but every so often some odd ones slip through the cracks. Here's a list of the 12 worst perfume names, including 'Insolence'. Mmmm, the smell of rudeness!