Topic archives: marketing

The tyranny of optimism at Junkee’s ‘un-conference’

September 28, 2016 6

There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.

British Colonial Co is a bad marketing exercise, not ‘gross racism’

September 20, 2016 3

The “market” has voted and decided that British Colonial Co should have secured some better branding advice before popping its pith helmet on.

Golden marketing ploy: Streets having a gay old time at media’s expense?

Golden marketing ploy: Streets having a gay old time at media’s expense?

August 3, 2015 3

An individual fan has convinced behemoth Unilever to create a new product just for him! Sound too good to be true? We have the inside scoop.

Obama changes the conversation on climate change

Obama changes the conversation on climate change

June 4, 2014 25

Barack Obama is framing the need to act on carbon pollution as being about human health -- preventing asthma, heart attacks etc. Might that work here?

Jane Caro, the message medium: Abbott’s wink a poke in the eye

Jane Caro, the message medium: Abbott’s wink a poke in the eye

May 28, 2014 11

Tony Abbott's spin doctors have their work cut out for him as they try to defuse the damage done by his left eye.

Tips and rumours

Tips and rumours

March 13, 2014 1

Clive's plane mystery deepens ... how to stop telemarketers ... God enters Tas election campaign, but on which side? ...

Richard Farmer’s chunky bits

Richard Farmer’s chunky bits

November 4, 2013 2

Stock markets might be booming in the USA but the great recession lingers on when measured by unemployment.

The Mayan sales: cashing in on the end of the world

The Mayan sales: cashing in on the end of the world

December 20, 2012

Everything must go -- including the world. Businesses are cashing in on the Mayan apocalypse with branded sales -- and money back if the world really does end. Patrick Stafford reports.

Google, Facebook the giants of Australian online media

Google, Facebook the giants of Australian online media

October 23, 2012 4

In a worrying trend for mainstream media, Australians are turning away from traditional news sources in their search for information. Facebook leads the pack.

Rise of a food villain: but is permeate as mild as milk?

Rise of a food villain: but is permeate as mild as milk?

July 19, 2012 17

You probably hadn’t heard of permeate a few months ago. And yet now it’s a food super villain. How did we get here, asks Georgie Moore?

Putting bums on seats: new ways to sell old arts

Putting bums on seats: new ways to sell old arts

December 2, 2011

The ultimate aim of arts companies is to put bums on seats. But the multi-media, multi-faceted strategy is an inexact science. Crikey speaks to arts marketers about the challenges of their jobs.

The latest marketing buzzword? ‘Artisan’

October 26, 2011

Once upon a time the word "artisan" meant something had been carefully hand made. Now you can buy Domino's Artisan pizza and artisan sandwiches from Starbucks. Bruce Horovitz opines on the newest marking cliché.

Children, marketing and fast food

March 11, 2011 1

Crikey readers have their say.

Tracking the PR embarrassment

November 30, 2010

Here's a note of PR advice from Tim Burrowes: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.

Behind the one sided mirror of focus groups

August 9, 2010 5

As a long term practitioner and teacher of research methods, Eva Cox wants to set the record straight by pointing out the apparent gross misuse of a very useful tool -- focus groups.

How MasterChef can help more than your culinery skills

July 23, 2010

MasterChef is a rich source of knowledge, and not just about how to make the perfect strogonoff or red wine jus. James Thomson has five ideas inspired by the show to kickstart your business.

Why Ghana is a must win for the Socceroos (and their sponsors)

Why Ghana is a must win for the Socceroos (and their sponsors)

June 17, 2010 16

Forget the fans, Australia's 4-0 loss to Germany was more devastating for Australian marketers who have committed millions to World Cup 2010 sponsorships. Marketing guru Stephen H Downes reports.

How corporate America cashed in on Naomi Klein’s <em>No Logo</em>

How corporate America cashed in on Naomi Klein’s No Logo

April 30, 2010

Naomi Klein's anti-brand manifesto No Logo became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers.

RRP-off: how to make a $499 iPad sound like a bargain

April 7, 2010

Mint explains the simple but surprisingly effective marketing tactic of "price anchoring": stick a product's price next to a much higher one, and it will suddenly seem like a steal.

How MTV is selling Jersey Shore around the world

March 24, 2010

MTV is hawking its popular reality TV series Jersey Shore (it's a "young people live in a house together" variant) to audiences around the world. Gawker has a fascinating look at the different ways it's being pitched to different countries, from India to England.