September 28, 2016 6
There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.
September 20, 2016 3
The “market” has voted and decided that British Colonial Co should have secured some better branding advice before popping its pith helmet on.
August 3, 2015 3
An individual fan has convinced behemoth Unilever to create a new product just for him! Sound too good to be true? We have the inside scoop.
June 4, 2014 25
Barack Obama is framing the need to act on carbon pollution as being about human health -- preventing asthma, heart attacks etc. Might that work here?
May 28, 2014 11
Tony Abbott's spin doctors have their work cut out for him as they try to defuse the damage done by his left eye.
March 13, 2014 1
Clive's plane mystery deepens ... how to stop telemarketers ... God enters Tas election campaign, but on which side? ...
November 4, 2013 2
Stock markets might be booming in the USA but the great recession lingers on when measured by unemployment.
December 20, 2012
Everything must go -- including the world. Businesses are cashing in on the Mayan apocalypse with branded sales -- and money back if the world really does end. Patrick Stafford reports.
October 23, 2012 4
In a worrying trend for mainstream media, Australians are turning away from traditional news sources in their search for information. Facebook leads the pack.
July 19, 2012 17
You probably hadn’t heard of permeate a few months ago. And yet now it’s a food super villain. How did we get here, asks Georgie Moore?
December 2, 2011
The ultimate aim of arts companies is to put bums on seats. But the multi-media, multi-faceted strategy is an inexact science. Crikey speaks to arts marketers about the challenges of their jobs.
October 26, 2011
Once upon a time the word "artisan" meant something had been carefully hand made. Now you can buy Domino's Artisan pizza and artisan sandwiches from Starbucks. Bruce Horovitz opines on the newest marking cliché.
March 11, 2011 1
Crikey readers have their say.
November 30, 2010
Here's a note of PR advice from Tim Burrowes: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.
August 9, 2010 5
As a long term practitioner and teacher of research methods, Eva Cox wants to set the record straight by pointing out the apparent gross misuse of a very useful tool -- focus groups.
July 23, 2010
MasterChef is a rich source of knowledge, and not just about how to make the perfect strogonoff or red wine jus. James Thomson has five ideas inspired by the show to kickstart your business.
June 17, 2010 16
Forget the fans, Australia's 4-0 loss to Germany was more devastating for Australian marketers who have committed millions to World Cup 2010 sponsorships. Marketing guru Stephen H Downes reports.
April 30, 2010
Naomi Klein's anti-brand manifesto No Logo became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers.
April 7, 2010
Mint explains the simple but surprisingly effective marketing tactic of "price anchoring": stick a product's price next to a much higher one, and it will suddenly seem like a steal.
March 24, 2010
MTV is hawking its popular reality TV series Jersey Shore (it's a "young people live in a house together" variant) to audiences around the world. Gawker has a fascinating look at the different ways it's being pitched to different countries, from India to England.