Topic archives: marketing

The tyranny of optimism at Junkee’s ‘un-conference’

September 28, 2016 6

There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.

British Colonial Co is a bad marketing exercise, not ‘gross racism’

September 20, 2016 3

The “market” has voted and decided that British Colonial Co should have secured some better branding advice before popping its pith helmet on.

Golden marketing ploy: Streets having a gay old time at media’s expense?

Golden marketing ploy: Streets having a gay old time at media’s expense?

August 3, 2015 3

An individual fan has convinced behemoth Unilever to create a new product just for him! Sound too good to be true? We have the inside scoop.

Obama changes the conversation on climate change

Obama changes the conversation on climate change

June 4, 2014 25

Barack Obama is framing the need to act on carbon pollution as being about human health -- preventing asthma, heart attacks etc. Might that work here?

Jane Caro, the message medium: Abbott’s wink a poke in the eye

Jane Caro, the message medium: Abbott’s wink a poke in the eye

May 28, 2014 11

Tony Abbott's spin doctors have their work cut out for him as they try to defuse the damage done by his left eye.

Tips and rumours

Tips and rumours

March 13, 2014 1

Clive's plane mystery deepens ... how to stop telemarketers ... God enters Tas election campaign, but on which side? ...

Richard Farmer’s chunky bits

Richard Farmer’s chunky bits

November 4, 2013 2

Stock markets might be booming in the USA but the great recession lingers on when measured by unemployment.

The Mayan sales: cashing in on the end of the world

The Mayan sales: cashing in on the end of the world

December 20, 2012

Everything must go -- including the world. Businesses are cashing in on the Mayan apocalypse with branded sales -- and money back if the world really does end. Patrick Stafford reports.

Google, Facebook the giants of Australian online media

Google, Facebook the giants of Australian online media

October 23, 2012 4

In a worrying trend for mainstream media, Australians are turning away from traditional news sources in their search for information. Facebook leads the pack.

Rise of a food villain: but is permeate as mild as milk?

Rise of a food villain: but is permeate as mild as milk?

July 19, 2012 17

You probably hadn’t heard of permeate a few months ago. And yet now it’s a food super villain. How did we get here, asks Georgie Moore?