April 19, 2010
A campaign by Yellow Pages to create social media hype with the promise of free pizza has backfired spectacularly, proving just how irrelevant the clunky old book -- and its online arm -- is in the age of Google, Twitter and Foursquare, explains Lachy Warton.
March 22, 2010
Food empire Nestle showed how not to do social marketing recently, pissing off fans by deleting comments and engaging in childish flame-wars with critics, before finally having to apologise: "I have stopped being rude."
March 8, 2010
What better way to celebrate the emancipation of women than with this timely ad from Freedom Furniture, declaring: "Every woman's dream: Being rewarded to go shopping".
November 24, 2009
The publisher of airline EasyJet's inflight magazine has been forced to apologise after the mag staged a fashion photoshoot at Berlin's Holocaust memorial. Maybe red flags aren't "in" this season...
November 23, 2009
When news programs attempt to keep up with "da yoof", hilarity often ensues. Case in point, this round-up of local US news programs warning on the dangers of teen "emo" culture: "the more depressed you look, the more points you earn."
October 22, 2009 25
September 30, 2009
Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
September 28, 2009 45
Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.
September 11, 2009
Remember when MTV was counter-culture? Ah well, this is a post-Newlyweds world, and the music channel is desperately chasing the zeitgeist by adding blogger iJustine as a "Twitter correspondent" for this year's Video Music Awards. "OMGZ!! WATCH ME ON THE 2009 VMAs!!!!" she vlogs.
August 10, 2009
How did the word 'fail' go from humble verb to an epically popular interjection and internet phenomenon? A tale of syntax and social media.