December, 2017

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Covering Melbourne … the most-read newspaper … Telcos pulled into line …

, Dec 22, 2017

The story yesterday of the car attack in Melbourne's city, apart from some ill-placed advertisingĀ and some bad takes online, was as good as can be expected.

Everyone’s a winner, baby: readership figures universally good (if you know where to look)

, Mar 10, 2016

Every paper in Australia seems to be doing great. At least that's how they seem to present the figures.
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Why today’s higher readership figures won’t save newspapers

, Feb 10, 2014

The latest figures show a 7% rise in digital readership for Australia's newspapers. But it's a metric ultimately irrelevant to advertisers.