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Topic archives: EMMA

Covering Melbourne … the most-read newspaper … Telcos pulled into line …

Covering Melbourne … the most-read newspaper … Telcos pulled into line …

December 22, 2017 2

The story yesterday of the car attack in Melbourne's city, apart from some ill-placed advertising and some bad takes online, was as good as can be expected.

Everyone’s a winner, baby: readership figures universally good (if you know where to look)

March 10, 2016 12

Every paper in Australia seems to be doing great. At least that's how they seem to present the figures.

Why today’s higher readership figures won’t save newspapers

Why today’s higher readership figures won’t save newspapers

February 10, 2014 1

The latest figures show a 7% rise in digital readership for Australia's newspapers. But it's a metric ultimately irrelevant to advertisers.