December 14, 2017 13
Consumers are where nationalism is made, not in the ranks of enormous food brands.
September 28, 2016 6
There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.
September 20, 2016 3
Lululemon's sponsorship of the event has blatant commercial benefits.
August 9, 2013 1
Political parties spend vast amounts of money on branding, marketing and advertising. But it takes more than bright colours and three word slogans to win hearts and minds, writes Crikey intern Henry Belot.
March 9, 2012
Universities in Australia and Britain have been spending more and more on marketing themselves, and seeking to create unique brands that will allegedly help them succeed.
March 2, 2011 3
Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it'd be a good time to buy in, because when stocks are low they only have one way to go, writes Karen Pickering.
January 25, 2011 26
Labor's reputation on the issues that influence voting intention continues to worsen.
September 16, 2010
Africa isn't just shacks, poverty and hungry children. Now the best of Africa's marketing brains are coming together to figure out how to rebrand the continent, from .africa domain names to focusing on a fun MTV-style music and beautiful women image.
May 20, 2010
Australia is trying to make over its image with the new Australia Unlimited campaign. But has it replaced beaches and bogans with boring?
April 13, 2010
Tiger Woods isn't the first 'brand' to be sent off to rehab after an embarrassing scandal. But, as Martha Stewart, Coca-Cola and JetBlue have all found it, brand rehab doesn't have to be the end as long as the relaunch is good.