Topic archives: branding

Vegemite is back in our happy little hands! Now what?

Vegemite is back in our happy little hands! Now what?

December 14, 2017 13

Consumers are where nationalism is made, not in the ranks of enormous food brands.

The tyranny of optimism at Junkee’s ‘un-conference’

September 28, 2016 6

There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.

Introducing ABC Radio yoga, brought to you by Lululemon

Introducing ABC Radio yoga, brought to you by Lululemon

September 20, 2016 3

Lululemon's sponsorship of the event has blatant commercial benefits.

Coke or Pepsi: election campaigns in the age of branding

Coke or Pepsi: election campaigns in the age of branding

August 9, 2013 1

Political parties spend vast amounts of money on branding, marketing and advertising. But it takes more than bright colours and three word slogans to win hearts and minds, writes Crikey intern Henry Belot.

Come in Spinner: how much of uni branding spending is wasted?

March 9, 2012

Universities in Australia and Britain have been spending more and more on marketing themselves, and seeking to create unique brands that will allegedly help them succeed.

The feminism brand is designed to do itself out of business

March 2, 2011 3

Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it'd be a good time to buy in, because when stocks are low they only have one way to go, writes Karen Pickering.

Labor is still managing to trash its brand

January 25, 2011 26

Labor's reputation on the issues that influence voting intention continues to worsen.

How to sell Africa

How to sell Africa

September 16, 2010

Africa isn't just shacks, poverty and hungry children. Now the best of Africa's marketing brains are coming together to figure out how to rebrand the continent, from .africa domain names to focusing on a fun MTV-style music and beautiful women image.

Can Australia ditch its bogan image?

Can Australia ditch its bogan image?

May 20, 2010

Australia is trying to make over its image with the new Australia Unlimited campaign. But has it replaced beaches and bogans with boring?

Taking your brand to rehab

Taking your brand to rehab

April 13, 2010

Tiger Woods isn't the first 'brand' to be sent off to rehab after an embarrassing scandal. But, as Martha Stewart, Coca-Cola and JetBlue have all found it, brand rehab doesn't have to be the end as long as the relaunch is good.