December 14, 2017 13
Consumers are where nationalism is made, not in the ranks of enormous food brands.
September 28, 2016 6
There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.
September 20, 2016 3
Lululemon's sponsorship of the event has blatant commercial benefits.
August 9, 2013 1
Political parties spend vast amounts of money on branding, marketing and advertising. But it takes more than bright colours and three word slogans to win hearts and minds, writes Crikey intern Henry Belot.
March 9, 2012
Universities in Australia and Britain have been spending more and more on marketing themselves, and seeking to create unique brands that will allegedly help them succeed.
March 2, 2011 3
Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it'd be a good time to buy in, because when stocks are low they only have one way to go, writes Karen Pickering.
January 25, 2011 26
Labor's reputation on the issues that influence voting intention continues to worsen.
September 16, 2010
Africa isn't just shacks, poverty and hungry children. Now the best of Africa's marketing brains are coming together to figure out how to rebrand the continent, from .africa domain names to focusing on a fun MTV-style music and beautiful women image.
May 20, 2010
Australia is trying to make over its image with the new Australia Unlimited campaign. But has it replaced beaches and bogans with boring?
April 13, 2010
Tiger Woods isn't the first 'brand' to be sent off to rehab after an embarrassing scandal. But, as Martha Stewart, Coca-Cola and JetBlue have all found it, brand rehab doesn't have to be the end as long as the relaunch is good.
April 12, 2010
It's not easy to come up with a snappy business name which isn't already in use, has an available website domain, conveys essential info and is easily spelt. Bruce Buschel recalls his seafood restaurant naming drama.
March 30, 2010
Fregmonto is off to Bhutan -- the last hope for Western tourists searching for an authentic Buddhist cultural experience now that Tibet has been thoughtfully modernised by its caring older brother China.
March 30, 2010
The organisers of the London 2012 London Olympic Games promised their widely-panned logo would grow on us. It hasn't, says design critic Alice Rawsthorn.
March 2, 2010
Tyler Brûlé's Monocle magazine is to open a foreign bureau in Hong Kong, thanks to funding from the sales of Monocle merchandising, in particular the sale of tote bags. Is this the future of funding journalism?
February 19, 2010
Brand Finance has released its annual list of the most powerful brands on the planet. Walmart comes in at number one, but Google has knocked off Coke for the number two spot, whilst Woolies, Telstra and Australia's Big Four all make the cut, too.
February 15, 2010
Seth Godin offers advice on how an African chocolate company should package their chocolate. Sure, it involves some glamorising of poverty, but it's a great marketing idea.
December 18, 2009
Since taking office a year ago, Barack Obama has come a long way in restoring America's image on the global stage, boosting the value of the country's "brand" by over $2 trillion, according to economist Simon Anholt
December 14, 2009
Bruce Lee's daughter is attempting to "relaunch" her father's brand as a "lifestyle" -- with products including rubber ducks and lampshades, in an effort to increase the value of his estate to at least $5 million. You stay classy, Shannon Lee.
December 8, 2009
Tiger Woods' recent "transgressions" may make him seem like spokesperson kryptonite to some brands, but his unintentional new "bad boy" image could prove highly marketable.
December 8, 2009
Why do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says Trent Hamm.