Topic archives: branding

Vegemite is back in our happy little hands! Now what?

Vegemite is back in our happy little hands! Now what?

December 14, 2017 13

Consumers are where nationalism is made, not in the ranks of enormous food brands.

The tyranny of optimism at Junkee’s ‘un-conference’

September 28, 2016 6

There is no room for dissent at Junket. Be inspired, be inspirational, or shut the hell up.

Introducing ABC Radio yoga, brought to you by Lululemon

Introducing ABC Radio yoga, brought to you by Lululemon

September 20, 2016 3

Lululemon's sponsorship of the event has blatant commercial benefits.

Coke or Pepsi: election campaigns in the age of branding

Coke or Pepsi: election campaigns in the age of branding

August 9, 2013 1

Political parties spend vast amounts of money on branding, marketing and advertising. But it takes more than bright colours and three word slogans to win hearts and minds, writes Crikey intern Henry Belot.

Come in Spinner: how much of uni branding spending is wasted?

March 9, 2012

Universities in Australia and Britain have been spending more and more on marketing themselves, and seeking to create unique brands that will allegedly help them succeed.

The feminism brand is designed to do itself out of business

March 2, 2011 3

Feminism is a brand that’s been thoroughly trashed. If it was a commercial product it'd be a good time to buy in, because when stocks are low they only have one way to go, writes Karen Pickering.

Labor is still managing to trash its brand

January 25, 2011 26

Labor's reputation on the issues that influence voting intention continues to worsen.

How to sell Africa

How to sell Africa

September 16, 2010

Africa isn't just shacks, poverty and hungry children. Now the best of Africa's marketing brains are coming together to figure out how to rebrand the continent, from .africa domain names to focusing on a fun MTV-style music and beautiful women image.

Can Australia ditch its bogan image?

Can Australia ditch its bogan image?

May 20, 2010

Australia is trying to make over its image with the new Australia Unlimited campaign. But has it replaced beaches and bogans with boring?

Taking your brand to rehab

Taking your brand to rehab

April 13, 2010

Tiger Woods isn't the first 'brand' to be sent off to rehab after an embarrassing scandal. But, as Martha Stewart, Coca-Cola and JetBlue have all found it, brand rehab doesn't have to be the end as long as the relaunch is good.

Sticky, catchy, different: playing the brand name game

April 12, 2010

It's not easy to come up with a snappy business name which isn't already in use, has an available website domain, conveys essential info and is easily spelt. Bruce Buschel recalls his seafood restaurant naming drama.

Playing with Brand Bhutan

Playing with Brand Bhutan

March 30, 2010

Fregmonto is off to Bhutan -- the last hope for Western tourists searching for an authentic Buddhist cultural experience now that Tibet has been thoughtfully modernised by its caring older brother China.

The London 2012 Olympic logo: still ugly

The London 2012 Olympic logo: still ugly

March 30, 2010

The organisers of the London 2012 London Olympic Games promised their widely-panned logo would grow on us. It hasn't, says design critic Alice Rawsthorn.

How selling tote bags can save journalism

How selling tote bags can save journalism

March 2, 2010

Tyler Brûlé's Monocle magazine is to open a foreign bureau in Hong Kong, thanks to funding from the sales of Monocle merchandising, in particular the sale of tote bags. Is this the future of funding journalism?

The 500 most powerful brands in the world

The 500 most powerful brands in the world

February 19, 2010

Brand Finance has released its annual list of the most powerful brands on the planet. Walmart comes in at number one, but Google has knocked off Coke for the number two spot, whilst Woolies, Telstra and Australia's Big Four all make the cut, too.

How packaging is more than just paper

February 15, 2010

Seth Godin offers advice on how an African chocolate company should package their chocolate. Sure, it involves some glamorising of poverty, but it's a great marketing idea.

How Obama boosted “Brand America” by $2 trillion

December 18, 2009

Since taking office a year ago, Barack Obama has come a long way in restoring America's image on the global stage, boosting the value of the country's "brand" by over $2 trillion, according to economist Simon Anholt

Enter the Branding: the new-look Bruce Lee

Enter the Branding: the new-look Bruce Lee

December 14, 2009

Bruce Lee's daughter is attempting to "relaunch" her father's brand as a "lifestyle" -- with products including rubber ducks and lampshades, in an effort to increase the value of his estate to at least $5 million. You stay classy, Shannon Lee.

Why Tiger is still marketable

Why Tiger is still marketable

December 8, 2009

Tiger Woods' recent "transgressions" may make him seem like spokesperson kryptonite to some brands, but his unintentional new "bad boy" image could prove highly marketable.

Why I like Toyota more than Porsche

December 8, 2009

Why do we like the brands we do? Is it because of an irrational emotional connection? Or does your brand preference actually have something to do with value for money? If not, maybe it should, says Trent Hamm.