Topic archives: advertising campaign

Tears on a plane: why our emotions soar while we fly

Tears on a plane: why our emotions soar while we fly

January 27, 2015 2

Floating far above the ground in a padded chair, in a dry, sealed aeroplane cabin that hums gently, facing away from other passengers, with no phone or email interrupting our thoughts, we travel inward as well as onward.

Indian, Indonesian wannabe pollies get their star turns on TV

Indian, Indonesian wannabe pollies get their star turns on TV

April 17, 2014

Western countries aren't the only ones spending big on electioneering. Crikey intern Luke Cooper takes a look at some of the campaign ads in Indonesia and India.

Let there be boobs as Bonds complaints busted

Let there be boobs as Bonds complaints busted

November 20, 2013 13

The Advertising Standards Board has nipped complaints in the bud and will allow Bonds to use the word boobs in its advertising campaign for bras, writes SmartCompany editor Melinda Oliver.

The power of words

October 22, 2013 1

Crikey readers talk Andrew Bolt, the Walkleys, scare tactics and why words matter.

It’s not all junk mail — election leaflets archived for posterity

It’s not all junk mail — election leaflets archived for posterity

August 6, 2013 4

A website dedicated to transparent government is uploading election leaflets stuffed into letterboxes across the country. There are some amusing ones, writes freelance journalist El Gibbs.

The Power Index: election deciders, ad creatives at #6

The Power Index: election deciders, ad creatives at #6

May 29, 2013 2

Television will again be the key battleground for the 2013 election, and creatives are busy working to briefs. The Power Index asks: who's behind them?

Partly cloudy with a chance of … banks? Ads start on govt website

Partly cloudy with a chance of … banks? Ads start on govt website

May 1, 2013 9

Here's a first: there's paid advertising appearing on a federal government website (the Bureau of Meteorology). Does this pose a problem -- and who might be next?

Just Chew it: click go the marketers in online assault

Just Chew it: click go the marketers in online assault

March 10, 2011 1

With nearly 1.4 million kids under the age of 12 online it's no wonder Australia's biggest food brands use the net to spread their message. And they're really good at it.

Shame on Kellogg’s

Shame on Kellogg’s

November 18, 2010

For the fourth year running, Kellogg's has been dubbed the worst advertiser of junk food to children in Australia by The Parents Jury. It sure knows how to cash in on kid's pestering,reports Melissa Sweet

Will lame ads stop dickheads?

April 1, 2010

With dickheads, emos and gingas, the latest VicRoads advertising campaign is aimed at the younger end of the driver spectrum. But does slagging in the language of the yoof actually discourage bad driving?

That was quick: the ALP’s new anti-Abbott ad

December 1, 2009

Tony Abbott hasn't even been the leader of the Liberal Party for a day, and the ALP already has a cheap and cheerful ad campaign out against him, says Possum Comitatus.

Dust storm of advertising

Dust storm of advertising

September 24, 2009

You can't say that Sydney advertisers don't have their fingers on the pulse, with a swag of advertisements this morning about yesterday's dust storm. How do you get red dust out of white pants?

Flags so good, you could just eat them

Flags so good, you could just eat them

September 10, 2009

The Sydney International Food Festival is promoting the event with series of ads featuring different countries' flags made out of food. Australia gets the predictable meat pie treatment, but India and Italy look particularly delicious to us.

Customers Cotton On to baby shaking jokes

Customers Cotton On to baby shaking jokes

August 14, 2009

Cotton On have a classy new addition to their baby range: t-shirts with the slogan 'They Shake Me'. Jokes about babies being shaken? Hilarious right? Oh, wait...

Cadbury’s gorilla tactics: the end of advertising as we know it?

November 7, 2008 2

Cadbury's "gorilla" advertisement is not actually an advertisement, and that's a big problem for agencies, writes Stephen Downes.

Hardy: I’m hooked on Election ’07

October 18, 2007

Sunday afternoon I was buffing my nails and predicting tedious mud slinging and a few turgid weeks of men in the awkward suit/hardhat combination standing around talking about infrastructure and economic management. Come mid-week and I'm gobsmacked, writes Marieke Hardy.