How is the market for online ads changing?

May 7, 2009

"The low value, non-premium bucket of ads is really growing, due mostly to the boom in social networks," explains online ad guru Rajeev Goel.

PR and journalism: we’re on the same side

May 7, 2009

A debate on PR vs. Journalism at the Public Relations Institute of Australia recently concluded: we're all on the same side. Or is that just what those cunning PR hacks want us to think...?

Virgin stretches its brand

Virgin stretches its brand

May 6, 2009

Virgin hasn't exactly kept its logo pure. That said, perhaps it doesn't need to -- after all, it has a brand identity. His name is Richard Branson.

Supermarket centre aisle back in fashion

May 6, 2009

Most of Big Food's marketing focus has been on the outer aisles while the centre store -- the middle aisles that hold everything from kidney beans to marshmallows -- got little attention. That is, until the GFC.

50 cars or 1 bus? An exercise in green advertising

50 cars or 1 bus? An exercise in green advertising

May 5, 2009

How a Swedish ad agency got a green message to go viral.

The real effects of swine flu

May 4, 2009

Why the swine flu scare is preventing the production of US commercials; and just how much of a boon is it for pharmacies?

Swine flu provides a masterclass in marketing

May 1, 2009

It's neither sexy nor flashy, but the swine flu communication coming from the Centers for Disease Control and Prevention is highly effective -- and critically timely. Marketers, listen up.

Gretel Killeen’s hairy hype

May 1, 2009

Nine are trying to hype this year's Logies telecast with teaser pictures of host Gretel Killeen's new hair-do. Feel the excitement.

The hipster’s eternal search for authenticity

April 28, 2009

Café Bustelo, a Cuban coffee company founded in the Bronx in 1928, is seeking new adherents and finding them at Sundance, Fashion Week and Coachella. Will the hipsters fall for it?

Big guns out in ANZAC ad attacks

April 28, 2009

Some heavy artillery is being lined up against businesses that used Anzac Day in sales promotions over the weekend.