Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
New Zealand pizza chain Hell Pizza is known for its controversial marketing campaigns and stunts (like this one, this one and this one). But its latest, mocking the story of a Tongan man who killed and roasted his pet pitbull, may have gone too far.
Should you support your favourite news websites by clicking on their ads -- and does it even help? Derek Thompson takes a look.
Hair dryers, manscaping and eating tofu? That's no real man. Except, ads focused on a false idea of manhood are just as damaging as the "real women" concept is for females, writes Clem Bastow.
Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. "Forgive me ... it's just that I like Vegemite".
Making products female friendly isn't just about painting them pink. Women want functional, smart design that is intuitive. And their spending power is worth the redesign.
Australians can't stop talking about how bad the name "Vegemite iSnack 2.0" is. And that's exactly what Kraft wants, says Willem Reyners Tay.
Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown.
You can't say that Sydney advertisers don't have their fingers on the pulse, with a swag of advertisements this morning about yesterday's dust storm. How do you get red dust out of white pants?
German site PUNDO3000 documents the difference in what food products look like on their packaging, and what they look like in real life. Many of the products are weird and, well, German, but it's a universal truth of advertising: what you see usually isn't what you get.
