IKEA ran a genius marketing campaign for its new Swedish store: posting images of the showrooms on Facebook, and allowing the first fan to "tag" each item they wanted with their name to take it home. The result? An army of customers promoting the store free on their profile.
This Christmas in London, out-of-tune hippies torturing Leonard Cohen's Hallelujah and little girls squealing Jingle Bells on their recorders will be brought to you by icy cold can of Coke.
The colour palette is shrinking as brands stake their claim, bit-by-bit, on the exclusive rights to individual tones. You already can't use Jay-Z blue, or T-Mobile's magenta. Are we literally selling off the rainbow?
American PR firm Imperial PR has been honoured with an industry award for its "achievement" in protecting the image of a major US sugar producer after one of its refineries exploded, killing 14 people and injuring over 40.
Melbourne University Vice Chancellor Glyn Davis appears to have launched a modelling career spruiking the buttoned-up business section of The Age.
MasterChef's celebrity food critic Matt Preston has just released an album. No, really. Throw it in the pile with George Calombaris' cookbook, Poh Ling Yeow's TV show, Julie Goodwin's Women's Weekly column and tell Fonzie to get the water-skiis out...
Viagra celebrates 10 years of hard work (boom tish!) with a predictably innuendo-laden ad. It left us a little flaccid at first, but now it's growing on us...
Push-downs, troll ads, blogger endorsements and the Hulk -- they're all new and different ways advertisers and webmasters are trying to catch your eye (and clicks) online, to generate more (or any) money from the web.
Cereal giant Kellogg is in trouble in the US for emblazoning "Now helps support your child's IMMUNITY" across the front of its Cocoa Krispies (that's Coco Pops to you, skip) packets, amid the country's swine flu hysteria. Can the company convince the courts the claims are medically sound?
A graphic designer offers a behind-the-scenes look at how a professionally designed logo is created, from the client's brief to the unveiling
