Michael Pascoe doesn't mince his words as he explains the Great Burger Con of 2009. Angus beef mince is just like any other beef mince, but fast food companies -- and some clever advertising -- have us suckers fooled.
In the lead-up to the silly season, stories that look, walk, and talk like PR press releases just keep on surfacing. Michelle Loh investigates in our second instalment of Spinning the Media.
Media and marketing blog mUmBRELLA has named Westpac's banana smoothie campaign as the biggest marketing disaster of the year, beating out Kraft's iSnack 2.0 and Witchery's disastrous man-in-a-jacket stunt.
A new code of practice for commercial TV will enable the industry to make hundreds of millions of dollars a year in extra ad revenues over the next three years, starting Jan 1, 2010.
A new ad to raise awareness of bowel cancer from the Gut Foundation features a very realistic looking terrorist attack on Sydney. It's bound to get lots of people talking -- but will it be for the right reasons?
How would Don Draper have handled climate change? Wonder no more -- because he already has, working on the Humble Oil account. Got to love some politically incorrect advertising.
The booming gadget industry of mp3 players, e-Readers, netbooks and digital cameras has created a new demand for hand models, with the most in-demand mitts earning up to $10,000 a day.
A US PR company has compiled a list of the biggest PR cock-ups for 2009, including the boy scout spork, Domino's Pizza YoutTube grossout and, of course, Kanye.
A new ad for the Gut Foundation features a fictional terrorist attack on Sydney, reminiscent of live TV coverage of 9/11, in an attempt to raise awareness of bowel cancer. Does it cross the line? You be the judge.
For a company that trades on a 'feeling', Toyota does not seem to care about goodwill when it comes to their latest user-generated Yaris commercial. But is it all just a punk on social media and the advertising industry?
