For many Anzac Day is a solemn day of remembrance, but much of what Australians believe about it have been products more of recent PR and propaganda than of memory, writes Noel Turnbull.
A campaign by Yellow Pages to create social media hype with the promise of free pizza has backfired spectacularly, proving just how irrelevant the clunky old book -- and its online arm -- is in the age of Google, Twitter and Foursquare, explains Lachy Warton.
What makes lobby groups effective? asks Noel Turnbull: knowing when to shut up and pull their heads in.
Australia’s latest tourism campaign is all about you. And the crowd-sourced photos you're making freely available. What rights do you give up in return for helping promote Australia? Elizabeth Redman asks the experts.
KFC has released perhaps one of the most terrifying food-like products of all time: a double-cheese and bacon burger with fried chicken in place of a bun. And every food critic in America just had to try one.
Relax, word nerds: Scrabble is not changing its rules. So why is every media outlet from A href="http://www.npr.org/templates/story/story.php?storyId=125614564">NPR to the Beeb reporting otherwise? Competitive Scrabble expert Stefan Fatsis explains how Mattell played the media like a cheap Boggle set.
With dickheads, emos and gingas, the latest VicRoads advertising campaign is aimed at the younger end of the driver spectrum. But does slagging in the language of the yoof actually discourage bad driving?
Fairfax's real estate advertising business in Victoria has been gouged to the tune of $10 million by a former employee. And it seems senior management has been asleep at the wheel.
After the "Where the bloody hell are you?" fiasco, a new Tourism Australia advertising campaign is being launched with the catchy tagline "There’s nothing like Australia”. What makes an effective Oz campaign? asks Tim Burrowes.
Who will be the Apples, Nikes and Cokes 80 years from now? Media writer Simon Dumenco takes a stab: a successor to Twitter named after teen popstar Justin Bieber, a McDonald's-Disney hybrid, and, of course, Google, which owns everything.
