Australia is trying to make over its image with the new Australia Unlimited campaign. But has it replaced beaches and bogans with boring?
The newspaper industry, which is dominated by Fairfax Media and News Ltd papers, took the predictable low road in trying to explain one of the worst circulation audits for years in the three months to March.
The Melbourne real estate advertising war has heated up, with the ACCC set to probe Fairfax Media for predatory pricing following a complaint from bitter rival MMP Media.
While there are many big policy things going wrong for Kevin Rudd and Tony Abbott, one of their current elementary mistakes is not "framing" them properly, writes Noel Turnbull.
mUmBRELLA names and shames the Telstra's top 10 "crimes against advertising", from that awful "You cannot be serious!" John McEnroe endorsement to its most recent offering, which has ruined Keyboard Cat for everyone.
Today's the day for Rudd's Mens' Shed and an updated women's health policy will be out later this year, both likely to address gender stereotyping. Yet, advertising is full of housewives and dopey dads. Why the divide? asks Margo Saunders.
Clearly many stories on A Current Affair et al are driven by PR, but one PR professional has bluntly described just how easily she got her company on air. So why aren't we shocked by this anymore? asks Christopher Scanlon.
Naomi Klein's anti-brand manifesto No Logo became the unofficial bible of the anti-globalisation movement. Ironically, it also became a research manual for brands looking to market themselves to socially-conscious consumers.
Despite technological innovations, PR hasn't actually changed much over the past few hundred years, writes Noel Turnbull: it’s all still about changing the way people think and behave.
A very clever new site compares the lovely pictures in the hotel advertising with actual guest photos. Surprise surprise, the pool isn't really that big and empty. If only there was an Aussie version.
