When running a media campaign such as the mining industry's present one, the only thing that matters is whether you win or not, writes Noel Turnbull.
The Government is running a new round of ads to try to deter asylum seekers coming to Australia by boat. But the target audience is local, not overseas.
Fairfax Media continues to court Melbourne real estate agents with multi-million dollar offers of marketing cash that may raise eyebrows legal circles.
A stereotypical approach to enticing visitors to Australia by hauling in the usual suspects such as a roll call of hoary Aussie icons and a few cultural moments has run its race, writes Tom Neal Tacker.
We have had two major national campaigns launched: one a branding campaign for Australia, and the other a tourist promotion campaign. What is odd is that they are sending opposite messages, writes Noel Turnbull.
The US military fights the other global terror, with decades of advertising trying to convince soldiers to keep it in their pants and avoid getting gonorrhoea and syphilis from local ladies.
French McDonald's are targeting a new customer: gays. New ads feature a young gay teen who hasn't come out to his dad yet. But is there a reason the ad is only showing in liberal France?
The coming and going of independent sites is part of new media. But what lessons, if any, are there in the death of the leftish website New Matilda?
The new Tourism Australia advertisement has been released, and it's an all-singing, all-stereotypes bonanza with references to koalas as bears and beers with your mates. Ripper!
Supermodels ruled the magazine stands of the 1990s and celebrities took over the front covers for the last decade. But the public mood is shifting and the movie stars have lost their shine, says the mag industry.
