Could Fairfax Media seriously be considering eliminating hard copy versions of The Age and The Sydney Morning Herald, and distributing them only online and to mobile devices?
Google have confirmed that click-to-call mobile ads, which allow advertisers to add phone numbers to their advertisements, are rapidly gaining momentum, frequently offering businesses better and more targeted results.
The announcement of the retirement of Fairfax director JB Fairfax yesterday came as a surprise to even close watchers of the company.
A viral campaign for Dr Pepper went bizarrely wrong when a 14-year-old girl's Facebook status was changed to a porn movie reference, curtsey of Coca-Cola's marketing department. The offending campaign has been pulled.
The major political parties need to better understand what women want, according to the women’s advertising agency reportedly behind a Liberal Party campaign to improve Tony Abbott’s image.
The Oz has been unfairly laying into the ABC for its leadership spill coverage last Thursday night. The ABC couldn't just cut some of its most popular programs for a handful of political junkies, writes Jonathan Holmes.
Australian media baron Harold Mitchell suggested the mining industry may be winning the RSPT advertising war against the government at a business lunch yesterday, but also backed the government's right to promote non-political messages.
The world's tweens are infected with the Bieber fever of pop star Justin Bieber, so Justin Bieber, an attorney from Philadelphia blessed with the same name, has decided to cash in. But will advertising himself as "another Justin Bieber" ruin his personal brand?
On Tuesday night, some of the most powerful politicians and media executives in the country descended on Canberra for a curious soiree. But it isn't likely to save newspapers.
Forget the fans, Australia's 4-0 loss to Germany was more devastating for Australian marketers who have committed millions to World Cup 2010 sponsorships. Marketing guru Stephen H Downes reports.
