Talkshow queen Oprah is heading down under, bringing 300 members of her audience to Sydney as part of a Tourism Australia promo. Watch Oprah give her audience the big news (get ready for the screaming).
Last week Free TV Australia banned an advertisement calling for euthanasia reform made by Exit International on the basis that ad “promoted suicide”. In fact, the ad contrasts the strong levels of public support for euthanasia with its lack of support by the government.
The Gruen Transfer encourages Australia’s young "best and brightest" to devote their lives -- not to finding a cancer cure, teaching indigenous kids or campaigning against climate change -- but to making clever TV ads for front groups created by the tobacco industry.
A clever mock-up of vintage style advertisements spruiking new media. How would have Facebook been sold in the 1960s? "For leisure or labour..." says the tagline.
Sponsors do need to be careful that termination of an endorsement or sponsorship does not land them in further trouble, either in terms of consumer sentiment or, indeed, legal and financial liability.
Breast cancer awareness is a worthy and honorable goal ... but we should not give carte blanch to sexist rhetoric, even if well-intended, writes Melinda Tankard Reist, a Canberra author and blogger.
A Dior ad campaign depicting rows of identical Chinese men and women in 60s and 70s clothes has sparked debate online, with bloggers torn between labeling them racist, artistic or just plain silly.
The business model of mainstream journalism failed to capitalize on the rise of the internet, but now the advent of smartphone and tablet PC apps may be giving the industry a second chance - but you wouldn't want to bet on it, writes Adrian Monck.
The Australian media industry was the big winner in this year's federal election, with the parties pouring in a record amount of political advertising. If Australians return to the ballot box soon media companies could once again cash in, writes Simon Canning.
Emphasizing social networking platforms and online services, the ABC's new advertising campaign launched this week is a bold move to redefine the organization's image. It marks the ABC's first major ad campaign in more than a decade.
