I think a "big picture" plan is brewing at the TEN board table, writes Tom Elliott, managing director of MM&E Capital Limited.
UK company MirriAd offers a specialized service that digitally inserts advertisements into TV programs and features films. They have signed a multi-million dollar deal with Channel 7 to surreptitiously place new ads in top rating dramas, reports Luke Buckmaster.
Advertising is a powerful concept, and not just for making us open our wallets. BBC lists the six ads that made us view the world differently -- from DeBeers convinving us that engagement rings had to have diamonds to Lyndon B Johnson paving the way for political attack ads.
In today's Media Brief's: Christmas is coming to subs at The Age, Gremlins returned to the ABC control room, Jay Rosen names the best articles of 2010....by him and more.
In today's Media Briefs: Mark Zuckerberg named TIME's person of the year, the crazies call 3AW in Melbourne, Jeff Kennett annoucnes his top seven events of 2010 and more...
A new Nescafe advertising campaign running in the Medical Observer trumpets the supposed health benefits of drinking coffee. But beware: the coffee industry is very good at promoting health claims but it's the overall pattern of consumption that matters, writes Melissa Sweet.
The Australian advertising and creative community is recoiling in horror over the nation's video pitch for the 2022 World Cup.
Here's a note of PR advice from Tim Burrowes: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.
In today's Media Maulings Shepparton News issue a front page FAIL, The NT News combines a lost dog and a cave of crocs, First Dog on the Week strolls into The Age's sport section and more.
The newspaper and magazine sales audits are out and publications are crowing about their success. Or at least those few who have anything to crow about. Also, Ray Hadley's job for life, Rupert's lunch and other tasty media morsels.
