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This election campaign, ads will be more of the same

This election campaign, ads will be more of the same

Last week's blokey "back in black" budget video is likely to be a good indication of how the government will approach its mainstream advertising during the campaign — expect more of daggy dad Scott Morrison.

Advertising is facing a historic shift; can Australian media keep up?

Advertising is facing a historic shift; can Australian media keep up?

It's time to find new ways for advertising to support the discovery of independent news.

Taxonomy of takes: Gillette edition

Taxonomy of takes: Gillette edition

Was the razor company's new ad "brave new ground in advertising" or part of a "war on masculinity [that] disarms us from the inside"? Every conceivable take has now been taken.

Shaving ad bristles with the reality of men's lives

Shaving ad bristles with the reality of men's lives

Gillette's campaign meshes with the current view of fighting misogyny: that men should turn their friendships into self-surveilling machines.

Why old media is upset over ACCC action on digital privacy

Why old media is upset over ACCC action on digital privacy

The ACCC is trying to get to grips with how to regulate Google and Facebook. You'd think that would be good news to the groups currently being dominated...

'Too powerful for TV' Volkswagen ad breaches advertising code

'Too powerful for TV' Volkswagen ad breaches advertising code

The depiction of a ute overtaking a road train was beyond the pale according to the Advertising Standards Board.

Red meat to the base: why white fragility can't stand being roasted

Red meat to the base: why white fragility can't stand being roasted

White fragility in Australia is looking particularly fragile at the moment on the back of a joke war.

How can Fairfax-Nine avoid the same fate as Seven West Media?

How can Fairfax-Nine avoid the same fate as Seven West Media?

The bottom line for Nine-Fairfax is that it will have to avoid being a typical Australian media merger that destroys value, rather than creates it.

The Everest ad spend pales next to free publicity from Opera House furore

The Everest ad spend pales next to free publicity from Opera House furore

The crowd at the race was up almost 20% and betting turnover was up 9%. At least some of this success was due to the free publicity from the Opera House debacle.

News Corp's dog-whistling might be what makes it vulnerable

News Corp's dog-whistling might be what makes it vulnerable

News Corp's race-baiting is as much about a shrinking bottom-line as it is about any conservative agenda. What does that mean for advertisers and activists?