How The Australian echo chamber influences politics
With its small, elderly, highly conservative readership, The Australian lacks direct influence on the electorate. This is all the more so as staff cuts at the loss-making broadsheet, and a greater focus on campaigning journalism, have resulted in less investigative reporting and news-breaking (there remain plenty of “exclusive” drops, but few actual scoops).
That doesn’t mean the paper lacks clout. It still retains the ability to influence other outlets, especially in the morning news cycle, particularly at ABC Radio, with its wide regional reach, where many producers take their cue from what has appeared in the national broadsheet that morning in determining what issues to discuss. It may not have a large readership, but most journalists, editors and producers read it, ensuring its campaigns are noticed and, often, echo around the country.