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"It's a battle of ideas, not money," says Clive Palmer of the election. But the two aren't mutually exclusive. So who's holding the bag for their respective leaders -- and who's providing the cash? <em>The Power Index</em> investigates.

The Power Index: election deciders, the moneybags at #7

"It's a battle of ideas, not money," says Clive Palmer of the election. But the two aren't mutually exclusive. So who's holding the bag for their respective leaders -- and who's providing the cash? The Power Index investigates.

The Murdochs, Packers and Lowys were once the wealthiest families in Australia. The mining boom gave rise to the likes of Gina Rinehart and Clive Palmer, who exercise their power in very different ways.

Murdochs, Packers and Lowys take different paths to power and wealth

The Murdochs, Packers and Lowys were once the wealthiest families in Australia. The mining boom gave rise to the likes of Gina Rinehart and Clive Palmer, who exercise their power in very different ways.

James Packer courted rival casino group Echo Entertainment and ousted its chairman only to sell out yesterday and bet the house on his planned Barangaroo casino development.

Packer cuts his Echo losses and goes all-in on Barangaroo

James Packer courted rival casino group Echo Entertainment and ousted its chairman only to sell out yesterday and bet the house on his planned Barangaroo casino development.

The Lowy family still continue to draw millions from Westfield, which is extraordinary. But now shareholders are thinking about putting a stop to it.

Are the Lowys worth their $300m salaries?

The Lowy family still continue to draw millions from Westfield, which is extraordinary. But now shareholders are thinking about putting a stop to it.

Plenty of Apple’s biggest money makers don’t pay taxes to any government, and the ones that do can pay as little as 0.05% on profits. The US loopholes and Ireland haven used by the tech giant.

Behind Apple's $17m daily tax dodge: loopholes and an Irish jig

Plenty of Apple’s biggest money makers don’t pay taxes to any government, and the ones that do can pay as little as 0.05% on profits. The US loopholes and Ireland haven used by the tech giant.

Seven West Media has another CEO -- the second in less than a year. TV man Tim Worner will take over from Don Voelte in July, the company announced to the ASX today.

Another CEO for Seven in shaky TV times

Seven West Media has another CEO -- the second in less than a year. TV man Tim Worner will take over from Don Voelte in July, the company announced to the ASX today.

Bill Gates has overtaken Carlos Slim as the world's richest man. Who? The Mexican civil engineer turned telecommunications king has extraordinary market penetration and a deep cash pool.

Slim pickings: the mystery man behind Gates

Bill Gates has overtaken Carlos Slim as the world's richest man. Who? The Mexican civil engineer turned telecommunications king has extraordinary market penetration and a deep cash pool.

The corporate watchdog is putting two directors of collapsed retirement fund Prime -- Bill Lewski and Michael Wooldridge -- into the dock. Their answers on the dramatic downfall are intriguing.

Prime payouts become intriguing courtroom drama

The corporate watchdog is putting two directors of collapsed retirement fund Prime -- Bill Lewski and Michael Wooldridge -- into the dock. Their answers on the dramatic downfall are intriguing.

Engineering and mining contractor UGL has slashed its profit forecasts by 40% this week. But chief executive Richard Leupen remains in the chair long after his contract expired.

The rise and fall of UGL's $26m man Richard Leupen

Engineering and mining contractor UGL has slashed its profit forecasts by 40% this week. But chief executive Richard Leupen remains in the chair long after his contract expired.

Life can be tough being young and wealthy in China -- especially if you’re a descendant of Chairman Mao. And with exposure on the country's new rich lists it's getting tougher.

In China, landing on the rich list can land you in jail

Life can be tough being young and wealthy in China -- especially if you’re a descendant of Chairman Mao. And with exposure on the country's new rich lists it's getting tougher.