Easter Sunday was no deterrent to Insiders viewers — and the AFL helped Seven News pull in some of its best figures all year.
Not even the show's most strident critics could have seen this coming.
News Corp CEO Robert Thomson attacked the New York Times and social media platforms in making the annual Keith Murdoch oration in Melbourne on Tuesday night.
With the top three morning shows collectively pulling in over 1.15 million viewers, it's a reminder that it is a very important news slot.
Q&A pulled in a good number of viewers, while Seven won the night through a combination of news programs and My Kitchen Rules.
Traditionally the Easter holidays have been a non-ratings period — but with the rise of streaming television, commercial networks need to re-think their strategy.
The battle of the breakfast shows continue — then in the evening, Bachelor in Paradise and a whole lot of sporting competition.
The only economic issue in the coming election should be household income and how wages policy can lift it.