The Kerri-Anne Kennerley v Yumi Stynes stoush has highlighted something Australian media is obsessed with: when you can and can't call something "racist".
All eyes are on the ratings for Nine's rebranded morning show after a rough start to the year.
"There are huge demands on journalists now, and if they don't have access or the knowledge of the right sources, they can get things wrong."
Or are Jones and his ilk more likely to influence politicians, rather than change minds within the general population?
From climate change denialists to anti-vaxxers, Australia has its fair share of those who reject scientific consensus (and common wisdom).
Was the razor company's new ad "brave new ground in advertising" or part of a "war on masculinity [that] disarms us from the inside"? Every conceivable take has now been taken.
Increasingly sophisticated piracy operations are threatening sports broadcast arrangements.
When can you call a person "racist"? And what stops news outlets and politicians from doing it even in the more obvious cases?