(Image: Private Media)

I(D)GA(F) Crikey has long followed the issue of partisan government advertising -- see 2019's “better tax” campaign, where the supposedly apolitical Treasury glowingly crowed: "The Australian Government is building a better tax system, so hard‑working Australians can keep more of their money ...  better for you, better for business, better for Australians." A tipster got in touch to point out a series of government ads appearing on the store monitor screen as they waited at the checkout of their local IGA:

As our tipster points out, the health messages is valid enough, although "the claims about tests being ‘available’ is dodgy, and the ‘free’ part downright deceptive".

But the monitor wasn't done, going on to encourage shoppers to check out Australia's net zero plan: