There’s no other way to put it: Australia’s COVID-19 vaccination rollout is a red hot mess. But with Scotty from marketing at the helm, a man better known for announcements and spin than actually getting things done, the one thing that should be going well is the marketing campaign.
So where the bloody hell is it? Earlier this week, officials behind the rollout admitted that the government hasn’t started the “rallying” stage of the campaign because it remains worried about supply.
“We want to make sure we don’t start the campaign until we are comfortable we can meet the demand we hope will be engendered by the campaign,” said the government’s vaccine commander, Lieutenant General John Frewen.