(Image: Facebook/ACL)

The Australian Christian Lobby is back, holding a series of meetings with politicians, spending on Facebook ads, and going on a hiring blitz in a plan to get favourable religious discrimination laws passed and make its presence felt ahead of the next election.

ACL boss Martyn Iles was in Canberra yesterday for talks with Coalition MPs about the Religious Discrimination Bill, a one-time priority of the Morrison government which had stalled before the pandemic drove attention elsewhere.

But political lobbying and closed-door meetings are just the tip of the organisation's strategy. Iles' heightened presence on traditional and social media demonstrates a real commitment to become an electoral force, mobilising religious voters and dragging the Coalition to the right.