Celebrity Apprentice ratings
(Image: 9now/Celebrity Apprentice)

A final ignominy for Nine’s Celebrity Apprentice: the final, and the winner’s announcement last night rated less than the first ep a couple of weeks ago. It averaged 944,000; the first boardroom sequence of the first ep averaged 1.005 million.

The finale last night (lead-up) averaged 805,000. The average of the entire program last night was 875,000; the average of the first ep was 945,000. It was one of those "reality" programs that damaged Nine. Fancy the culmination of the series seeing a smaller audience than the first ep.

But there was better news for The Weakest Link: it averaged 448,000 nationally last night, up from 392,000 the week before. Still rubbish though.