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It’s hard enough asking for a cream for that rash, let alone asking for the morning-after pill.

The emergency medication is just that -- medication for an emergency. When something’s gone wrong. When a woman fears she may be pregnant because she was raped, or stealthed, or unprepared, or made a mistake, or the contraception failed. And now she’s plucking up the courage to do something about it. To not be pregnant.

So news of a plan for pharmacists to offer women counselling when they ask for the morning-after pill or fill their prescription for the early abortion drug RU486 was met with predictable outrage. Many women, myself included, pictured the horror of a condescending dude in a white lab coat talking to them about a vulnerable, intimate or abusive matter.