Worshippers at a Hillsong Church service in New York (Image: AP/Andres Kudacki)

This is part two of a series on Hillsong. Read part one here.

When it comes to the religion market, the United States is the biggest show on Earth. It's where Hillsong is now effectively based -- way beyond its Australian roots.

It is part of a years-long transition in which it has created an identity quite separate from the Australian Christian Churches movement, which covers Pentecostal churches in Australia.