Have You Been Paying Attention? has once again rode to rescue Ten on Monday nights, even as the more expensive MasterChef Australia stumbles and bumbles its way round viewers’ living rooms.
Like Hard Quiz on the ABC, HYBPA? is cheap, higher effective TV with strong viewer engagement, strong social media follow-through and THE sort of credibility that Millionaire on Nine and The Chase on Seven struggle to gain.
There was a 127,000 turn on to HYBPA? from MasterChef. Usually there's a turn off from programs from 7.30 to 8.30 as viewers starting thinking about sleep... or something else more entertaining.