Holey Moley
(Image: Holey Moley/Channel Seven)

Holey moley, Holey Moley Australia (HMA) lost the five metro markets to Ten’s The Amazing Race last night — 558,000 to 528,000. Nationally HMA won with 811,000 national viewers (down from 935,000 on Sunday night). The Amazing Race averaged 759,000 (720,000 on Sunday night) for another small gain. But it continues to outperform HMA by virtue continuing to add viewers rather than lose them.

That led to the Seven putting in an extra bid for the most absurd ratings boast of the year: “Holey Moley: Boosts timeslot audience 44% in 25 to 54s, year on year”. Errrr… “year on year”? It has only started last week, not in 2020! And remember its debut audience was 1.51 million. Real story is, “Over 700,000 viewers go missing, Seven’s search parties come back empty handed”.

The Australian Open on Nine averaged 653,000 from 7pm. Nick Krygios’ match averaged 797,000 nationally (605,000 metro, 193,000 regional), according to Nine. Ash Barty starts her campaign today. The Super Bowl averaged 383,000 on Seven and 107,000 on ESPN on Foxtel — the half time entertainment/ad fest did better with 417,000.

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Seven won total people from Nine and Ten and the ABC (Four Corners had 775,000, 7.30 had 815,000 and the 7pm News had 1.08 million). Seven won the main channels by a fraction — 19.0% Nine’s 18.9% — the ABC was third and Ten was fourth by a fair distance, for all the success of The Amazing Race.

Network channel share:

  1. Seven (28.7%)
  2. Nine (26.2%)
  3. Ten (19.9%)
  4. ABC (18.2%)
  5. SBS (7.1%)

Network main channels:

  1. Seven (19.0%)
  2. Nine 18.9%)
  3. ABC (13.8%)
  4. Ten (11.5%)
  5. SBS ONE (4.2%)

Top 5 digital channels: 

  1. 10 Bold (4.8%)
  2. 7TWO (4.4%)
  3. 7mate (4.0%)
  4. 10 Peach (2.8%)
  5. ABC Kids/Comedy/Plus, GO (2.3%)

Top 10 national programs:

  1. Seven News — 1.650 million
  2. Seven News 6.30 — 1.647 million
  3. Nine News 6.30 — 1.146 million
  4. 7pm ABC News — 1.085 million
  5. Nine News — 1.075 million
  6. Home and Away (Seven) — 974,000
  7. The Chase Australia 5.30pm (Seven) — 871,000
  8. 7.30 (ABC) — 815,000
  9. Hole Moley Australia (Seven) — 811,000
  10. Four Corners (ABC) — 775,000


Top metro programs: 
1. Seven News — 1.051 million
2. Seven News 6.30 — 1.041 million

Losers: Holey Moley — a long way from its debut

Metro news and current affairs:
1. Seven News — 1.051 million
2. Seven News 6.30 — 1.041 million
3. Nine News  6.30 —  879,000
4. Nine News — 846,000
5. 7pm ABC News — 719,000
6. 7.30 (ABC) — 533,000
7. The Project 7pm (Ten) — 522,000
8. Four Corners (ABC) — 514,000
9. Media Watch (ABC) — 489,000
10. Australian Story
(ABC) — 443,000

Morning (National) TV:

  1. Sunrise (Seven) — 442,000/270,000
  2. News Breakfast (ABC) — 301,000/203,000
  3. Today (Nine) — 291,000/189,000
  4. The Morning Show (Seven) — pre-empted for Super Bowl
  5. Today  Extra  (Nine) —n/a – pre-empted by AO tennis
  6. Studio 10 (Ten) —  61,000

Top five pay TV programs:

  1. Super Bowl (ESPN) — 107,000
  2. The Bolt Report (Sky News) — 67,000 
  3. Alan Jones (Sky News) — 62,000
  4. Credlin (Sky News) — 56,000
  5. Paul Murray Live (Sky News) — 53,000 

Expect more from your journalism.

Crikey is an independent Australian-owned and run outfit. It doesn’t enjoy the vast resources of the country’s main media organisations. We take seriously our responsibility to bear witness.

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Peter Fray
Peter Fray
Editor-in-chief
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